On September 17, Vice Chairman of Hue City People’s Committee Tran Huu Thuy Giang met with Vietnam Railways (VNR) in Hanoi to discuss a proposed steam train service on the Hue - Danang route, which would connect Hue’s tourism sector with destinations across the region.

In this issue, Hue Today Weekly brings readers in-depth perspectives from experts and experienced writers across the fields of culture, the arts and the heritage economy. It also explores topical issues of public interest, including regulations on caps for service fees at public educational institutions across the city, on green tourism, and how Japan preserves its historic villages. ​

During this year’s National Day holiday, from August 29 to September 2, Hue City was estimated to welcome over 651,000 tourist arrivals, up about 231% year on year.

This year’s National Day vacation (September 2nd) is again bringing a surge of tourists to Hue. Alongside careful facility preparation, many accommodation businesses in the city have proactively refreshed their services, paying attention to even small details in the guest experience to give visitors a joyful, comfortable holiday.

On the morning of August 29, the Hue City Youth and Children’s Center, in collaboration with the Vietnam Buddhist Martial Arts Schools, organized the 2nd Expanded Traditional Vietnamese Martial Arts Club Tournament of Buddhist Martial Arts Schools in 2026.

Rather than simply introducing familiar destinations and famous attractions in Hue, TikTokers and Facebookers (digital content creators on TikTok and Facebook) are now offering new perspectives on the city’s tourism and people through short videos and candid reviews of their experiences. This approach is bringing Hue to life on social media while giving travelers from around the world more interesting information to inspire their own experiences in the city.

On the morning of August 28, Vietnam Railways Corporation (VNR), in collaboration with Quang Tri Province People’s Committee and Hue People’s Committee, officially launched the ‘Phong Nha - Hue Imperial City: A World Heritage Journey’ tourist train at Dong Hoi Railway Station. Later that day, Hue City welcomed the train and held a ceremony to mark its arrival.

Rather than focusing on sheer visitor numbers, the Hue Monuments Conservation Center is shifting its service strategy at the Imperial City and other heritage sites toward product selectivity and enhanced visitor experiences, to attract high-spending tourists.

The 2026 National Archery Championships kicked off on the morning of August 24th at Tu Do Stadium. The tournament is part of Hue Sports Festival 2026, jointly organised by Hue City Department of Culture and Sports and Vietnam Sports Authority.

The exhibition, through the language of photography, aims to strengthen Hue City's cultural diplomacy and expand cooperation with diplomatic missions of ASEAN countries in Vietnam. It will also help promote Hue as a heritage city and a distinctive Festival City of Vietnam, as well as an attractive cultural and tourism destination in the Central region. ​

From the bus’s upper floor, tourists were easy to contemplate Hue City at night and take photos as they passed by Dong Ba Market, Phu Van Lau, Hue Railway Station, or enjoy the beauty of a poetic Hue City illuminated by the lights from Truong Tien Bridge and the lights reflecting from the Perfume River, etc.