Phan Vu Tuan, a painter, was born in 1994 in Son Tien Commune, Ha Tinh Province. He grew up in a midland village, surrounded by mountain ranges and immersed in the rhythms of life in a farming family. After studying at the University of Fine Arts in Hue, he decided to remain in the city beside the Huong River, where he has made his home and continued to paint. Over time, Tuan has become deeply attached to Hue, which has come to feel like a second homeland. His native Son Tien village and Hue City have become the two central subjects of his watercolour paintings.

Once abandoned and severely deteriorated, several heritage sites in Hue have been ‘brought back to life’. Beyond helping preserve the values associated with their original owners and local communities, these structures have become cultural spaces, contributing to the character and identity of Hue heritage city.

TikTok is no longer a platform dominated by young people. In Hue, many people in their 50s are taking to the platform, winning over the audience with simple videos filming their daily lives. Their journey not only brings joy and business opportunities but also highlights an interesting intergenerational connection in the digital era.

Hue has the potential not only to become a prominent culinary destination in Southeast Asia but also to work towards a position among Asia’s leading culinary centers. Therefore, preparing an application dossier to join UNESCO’s Creative Cities Network (UCCN) in the field of cuisine would strengthen Hue’s culinary brand name, promote its cultural values more widely, and boost tourism.

With considerable room and momentum for development, Hue City has many advantages in pursuing a modern, green and sustainable industrial sector. However, for industry to become a true engine of growth and contribute to the city’s goal of double-digit economic expansion, a comprehensive set of coordinated solutions is needed.

By day, they are music teachers, bakers, or bartenders; by night, they become singers and musicians on small stages of coffee shops and community music nights. It is this very passion that helps many young people in Hue keep the flame of music alive, contributing to an accessible and vibrant live music scene.

On the morning of August 14th, Hue City Association of the Blind held a ceremony marking the 20th anniversary of the Vocational Training and Employment Center for the Blind (August 17th, 2006 - August 17th, 2026). Over the past two decades, the Center has made sustained efforts in vocational training and job creation, helping people with visual impairments gradually build confidence, become more self-reliant, and achieve greater stability in their lives.

As Da Nang rises to become a premier tourism destination with increasingly diverse and distinctive experiences, cultural events, festivals and community activities play an important role in creating the city’s unique appeal. Along this journey, HEINEKEN Vietnam and its Larue brand have consistently been active partners, contributing to the celebration of local identity, spreading pride in Da Nang and supporting the growth of the local tourism economy.

Hue Festival has established the city as a prominent destination on the international cultural map. With Wonderverse Music Fest, Hue is taking a new approach: using music, technology, and creativity to tell the story of its heritage while aiming to build a distinctive festival intellectual property (IP) that will become a signature brand for the city.

For many years, discussions about the cultural industries have tended to focus on products, events, or specific sectors. However, as the global creative economy continues to evolve, one concept has become increasingly emphasized: branding.