Today’s travelers are no longer content with “travel for seeing”. Instead, they seek deeper experiences, more authentic connections with the places they visit. Furthermore, they also look for the unique, distinctive identity of each destination. In this context, developing tourism that “touches the authentic essence” is not merely a trend, but an inevitable requirement for enhancing competitiveness.

On April 25, Phong Dinh Ward organized the “Old Scent of the Ancient Village” Festival, featuring a variety of unique cultural and artistic activities that attracted a large number of locals and visitors to visit and experience.

The opening ceremony of the VnExpress Marathon Hue 2026 took place at noon on April 17 at Phu Van Lau.

As heritage cities around the world search for sustainable development models, the concept of a “living museum city” is emerging as a direction many localities aspire to. With its distinctive cultural heritage and unique identity, Hue has every potential to become a typical example of this model.

“I write to you, from this island. Cuba, the island of fire, the island of passion”. The poem “From Cuba” by To Huu has stayed with me since my school days. Ever since, I have held a special affection for Cuba - a distant land possessed a beauty both nostalgic and intense, where culture, music, and history blend into a rhythm uniquely of its own…

Along the coastal regions of Central Vietnam, especially in the city of Hue, seahorses are not only a supplementary source of income for many fishermen but also an indicator of a healthy marine ecosystem. As seahorse populations continue to decline, reproductive research models and collaborations between fishermen and scientific institutions are opening up new hope: preserving this unique species for future generations.

While the morning mist still lingers over the streets, Hue’s flower market is already awake before dawn. At the market along Ngo Kha Street in Phu Xuan Ward, near the wholesale market, warm yellow lights spill over bundles of flowers still in bud. The sharp revving of motorbikes, vendors calling out to one another, and brisk bargaining create a unique rhythm of the final days of the lunar year.

With a passion for handicraft decorative products, Nguyen Phuoc Son has created various unique, novel products, capturing the interest of customers.

With the desire to present readers a unique and engaging publication on the eve of the Spring of the Year of the Horse 2026, Hue Newspaper and Radio - Television is proud to release a special edition of Hue Today themed “Spring Buds”.

This forest simulates the most typical and representative characteristics of the tropical rainforest ecosystem of the Central Coastal provinces and cities. Beyond its significance in conserving and preserving biodiversity and valuable genetic resources of forest plant species that are characteristic and representative of the tropical rainforest ecosystem, the site also opens up strong prospects of becoming a destination for research and learning, as well as a unique highlight serving eco-tourism.

Seen from above, the market is neatly arranged in straight lines, clean and tidy. Therefore, it can be said that this is the most beautiful “squatting” market in Vietnam.

Bee-eaters (Merops philippinus) are a group of unique birds, with vibrant plumages, slender bodies, and long tail feathers. Bee-eaters engage in a unique courtship ritual.

The Water Ball Wrestling Festival (also known as the Mud Ball Wrestling Festival) only takes place in the summer and is held once every four years.

As a unique handmade product that combines both the art of mixing and shaping, the artistic powder flowers require both the meticulousness and ingenuity of the hands.

A communal house in Kon Ron village is 22m in length, 13m in width, and 20m in height. It has 6 pillars made of binh linh wood (taken from the old communal house).