When February drifts through the vast forests of the Truong Son range, A Luoi adorns itself with a vibrant purple cloak of myrtle blossoms. Hillsides, mountain slopes, and valleys are blanketed in a dreamy purple hue, painting a poetic and enchanting landscape that captivates visitors from near and far.

The poster of Hue International Arts Festival Week 2024 features Hue purple color for its background combined with iconic images such as Ngo Mon Gate, Thai Hoa Palace, the parasol tree, dragons, the sun and the moon… showcasing the richness and uniqueness of Hue's culture.

In the early autumn days, some purple flamboyant trees bloom on the streets and parks, giving passers-by a sense of pleasure. While purple flamboyants in Da Lat thrive and flower after the Lunar New Year days; Hue purple flamboyants, around July-August or September, depending on each tree.