On the evening of October 8th, the Standing Board of Vietnam Fatherland Front Committee of Hue City launched the 2026 peak campaign month ‘For the Poor’. The event marked a meaningful effort ahead of the 96th anniversary of the founding of Vietnam National United Front (November 18th, 1930 - November 18th, 2026) and the Great National Unity Festival.

Based on a survey of the market and tour bookings for the peak season for international visitors, many travel businesses said that the number of visitors to Hue has remained relatively stable. In which, European, Southeast Asian, and Northeast Asian markets continue to dominate.

By hosting the Hue Heritage and International Music Festival 2026 - Hue Wonderverse Music Fest 2026, which is scheduled from August 30 to September 1, alongside the National Day Holiday on September 2, Hue City is expected to witness a surge in tourist arrivals. This may lead to a local ‘fully booked’ situation at certain peak times. Drawing from the experience of the last April 30 - May 1 holiday, the local tourism sector is developing plans to enhance its reception capacity and service quality.

On the afternoon of July 16th, in Khe Tre Commune, the Youth Union of the Party Agencies, in collaboration with the Youth Union and Student Association of the University of Sciences, Hue University and the Khe Tre Commune Youth Union, organized the Peak Day of the 2026 Summer Youth Volunteer Campaign, featuring a wide range of community welfare initiatives, livelihood support programs, and activities benefiting ethnic minority communities.

At the end of the academic year, when flamboyant trees begin to burst into fiery red blossoms, yearbook photography services also enter their busiest season, allowing students preserve their school memories.

While Hue Festival was previously held biennially, creating impressive “peak” moments yet remaining largely seasonal, with the model of a four-season Festival, Hue has now chosen a more sustainable direction: Turning culture and heritage into an ever-present rhythm within the city’s daily life.

March - the month marking the anniversary of the founding of Ho Chi Minh Communist Youth Union (March 26th, 1931 - March 26th, 2026), is also the peak period for voluntary activities directed toward the community by youth union members and young people.

Now in its fifth year, Hue has been hosting the Four Seasons Festival (Spring, Summer, Autumn, Winter). Instead of concentrating activities within a few peak days as in the past, the Hue Four Seasons Festival is implemented under a new model, featuring a continuous series of cultural, artistic and tourism events throughout the year to honor heritage, promote tourism and create new experiences for visitors.

On the morning of March 22, Bach Ma National Park coordinated with Phu Loc People’s Committee to organize the “Conquering Bach Ma Peak 2026 - Joining Hands to Preserve Biodiversity”.

From February 7th to March 8th, 2026 (from the 20th day of the twelfth lunar month of the Year of the Snake to the 20th day of the first lunar month of the Year of the Horse), all bus terminals in Hue City enter their peak period to meet the surge in travel demand during the Lunar New Year (Tet).