Today’s travelers are no longer content with “travel for seeing”. Instead, they seek deeper experiences, more authentic connections with the places they visit. Furthermore, they also look for the unique, distinctive identity of each destination. In this context, developing tourism that “touches the authentic essence” is not merely a trend, but an inevitable requirement for enhancing competitiveness.

After nearly 80 years of existing as little more than a foundation, Dai Cung Mon - the main gate of the Forbidden Purple City – will be reconstructed. The project will help complete the central axis of Hue Imperial Citadel and open up a new heritage experience space for visitors.

Production lines operating across industrial parks, new factories set to break ground, and infrastructure projects nearing completion are all helping shape Hue’s emerging industrial landscape, raising expectations for a strong growth driver in 2026.

On March 7th, in Huong An Ward, the Youth Union of Huong An Ward, in coordination with Tuoi Tre Newspaper, Greenfeed Vietnam Joint Stock Company and Hue Youth Union, organized a program to provide livelihood support to disadvantaged households in the area, helping residents develop their economy and stabilize their lives.

By taking the time to examine wrestling and Quang Dien’s approaches, many highly practical lessons can be distilled, providing more solutions to help Hue’s sports advance further and soar higher.

On the morning of February 11 (December 24th in the Year of the Snake), at the courtyard of the Thai Hoa Palace (Hue Imperial Citadel), the Hue Monuments Conservation Centre organized a reenactment of the Nguyen Dynasty’s Imperial New Year court ceremony. The event attracted large numbers of local residents and visitors, helping to recreate the traditional Lunar New Year atmosphere within the historic royal court setting.

On the afternoon of January 29th, Hue University of Sciences High School for Gifted Students organized an experiential activity titled “Hue Tuong masks - When art becomes heritage” for students. The program is part of the Local Education curriculum, aiming to help students gain a deeper understanding of local history and culture, thereby fostering love for their homeland and an awareness of the importance of respecting and preserving traditional cultural heritage values.

It is no longer uncommon to witness very young runners at marathon events held in Hue. It helps to spread the spirit of sportsmanship and community compassion.

In response to the appeal from the Standing Committee of the Vietnam Fatherland Front Committee of Hue City, the Joint Stock Commercial Bank for Investment and Development of Vietnam (BIDV) has donated 2 billion VND to Hue City to help overcome the aftermath of natural disasters, typhoons and floods in 2025.

For more than two decades, Hue City Association for Victims of Agent Orange/Dioxin has not only accompanied and shared the pain of more than 3,200 victims, but has also served as a compassionate home. From policy support and helping rebuild homes to the fight for justice, the association’s journey is a testament to the power of humanity and the engagement of the entire political system on behalf of lives bearing the legacy of Agent Orange. ​