These days, the festive atmosphere of the Mid-Autumn Festival is already filling the streets. From the skillful hands of craftsmen diligently working on unicorn heads, Earth God masks, and drums… to spectacular unicorn dance performances on competition stages and in welcoming spaces at the Imperial Citadel,… all come together to create a vibrant picture of the Mid-Autumn in the Ancient Capital, preserving the unique cultural beauty and leaving lasting impressions on visitors.

Recent culinary events and festivals in Hue have emerged as popular gathering points, drawing crowds of visitors from near and far. However, what truly retains them is not merely the flavors or the festive atmosphere, but the live performances and the narratives behind each dish, offering tourists deeper insights into the history, culture, and people of Hue.

From the morning of the first day of the Lunar New Year (February 17), the spring travel atmosphere in Hue has been vibrant and festive. Visitors from across Vietnam, along with international tourists, have chosen the former imperial capital as their holiday destination, creating a lively tourism scene on the very first day of the New Year.

Under the majestic roof of the Guol, amidst the resonant gongs of the festive season, the Co Tu people of Doi Village are steadily awakening the potential of community-based tourism. They are creating livelihoods right on their homeland while preserving and sharing the traditional cultural values of their village.

More than 1,000 people from all three regions of the country, wearing traditional and modern ao dai, gathered in Hue for a parade. All of this created a vibrant, colorful, and festive atmosphere right in the heart of Hue City.

In the festive atmosphere of the “Colors of Spring in the Highlands” celebration in A Luoi, amidst the “tung tung da da” dances and echoing gong sounds, I was fortunate to witness a special ritual of the Co Tu people - the An Ninh Pa Nua festival. This is one of their ancient traditional ceremonies, expressing the sacred feelings of the bride’s family toward the groom’s family after many years of being in-laws.

On the morning of February 8th (the 11th day of At Ty Lunar New Year, 2025), Trieu Son Dong Village council, in collaboration with Trieu Son Dong neighbourhood group (Huong Vinh Ward, Phu Xuan District), organized the Traditional Boat Racing Festival. The event celebrated Hue’s transition to a centrally-governed municipality as well as the 578th Memorial Day of the Founding Ancestors of Trieu Son Dong Village, while provided a festive atmosphere for locals to enjoy the Lunar New Year.

On the first day of the Lunar New Year of the Snake, heritage sites in Hue opened their doors for free, welcoming thousands of visitors to experience the festive atmosphere of the traditional Tet holiday.

Alongside the festive atmosphere of the 2024 festivals taking place in the province, the People's Committee of Hue City organizes Hue Traditional Food Week 2024 with the theme “Hue Cuisine with all Localities” at Thuong Bac Park, Tran Hung Dao street, Dong Ba ward.

The Department of Tourism has reported that during the Giap Thin Lunar New Year (Year of the Dragon), the number of tourists visiting Hue for sightseeing and experiences has significantly increased compared to that of the same period in 2023, with many accommodation facilities fully booked during the festive days.