Culture and sports not only shape the identity, but also serve as the soul of development. The responsibility of officials working in the cultural and sports sector is not only to preserve what exists, but also to innovate and spread those values.

The year 2026 opens the 2026–2030 period, marked by increasingly fierce competition to attract resources, talent, and visitors, while Hue cannot pursue rapid urbanization or heavy industry. Hue’s path must be its own: taking heritage, culture, landscape, and ways of life as deep, distinctive, and sustainable advantages; taking creativity and experience as driving forces; and placing the people of Hue at the center of all development policies.

On the afternoon of January 2, the show “Humorous Startup Journey” was held with the startup expert Tran Thanh Tung, who is also known as Tung BT at Hue Books and Culture Space. The event attracted the participation of a large number of young people who have started, are starting, or aspire to start their own businesses…

On December 29, at the headquarters of the Ministry of Culture, Sports and Tourism, the Scientific Council for the appraisal of the Master Plan for the preservation, restoration and rehabilitation of the Complex of Hue Monuments to 2030, with a vision to 2050 met, discussed, and reached a consensus to approve this significant planning content.

Such is one of the key tasks set by the Department of Culture and Sports of Hue City for 2026.

Business intertwined with the promotion of Hue's traditional culture is a path that more and more young people are pursuing, asserting the creativity, identity, and spirit of self-reliance. Rather than chasing mass-market trends, “recalling the past to understand the future” has become the business philosophy for a segment of the younger generation, bringing cultural heritage into contemporary life naturally.

On the afternoon of December 25, Hue City Department of Health held a conference to review the pilot model for “Food safety market in food and beverage services business” at Tay Loc Market. This is one of the city's key traditional markets, serving not only as a food source for locals, but also as a popular destination for tourists visiting and experiencing Hue's culinary culture.

On the morning of December 23, the exhibition “OMOCHA: The World of Modern Japanese Toys” was introduced to the public at AEON Mall Hue, offering visitors an opportunity to explore the evolution of Japanese toys from tradition to modernity through the lens of culture and creativity.

Viet Nam is entering an entirely new stage of development for its cultural industries - where culture is recognized as a strategic asset, an endogenous resource, a driver of creativity, and a pillar of the national growth model.

This is one of many outstanding achievements shared at the Review Conference for the Visit Vietnam Year - Hue 2025. The conference was organized by the Ministry of Culture, Sports, and Tourism (MoCST) in coordination with Hue City People's Committee on the morning of December 19.

You have just seen images of Canh Duong fishing village - a small village along the gentle Bu Lu River, which flows into Canh Duong beach. Here lies a mangrove forest located in the middle of the Bu Lu River, adding to the natural charm of this fishing village tucked within Lang Co Bay.

Dam Chuon is known as the most beautiful spot to watch the sunrise in the Tam Giang lagoon system. Try waking up early and heading to Dam Chuon to catch the sunrise. It will definitely be a wonderful and memorable experience as summer arrives.

In the coming time, the tourism sector will enhance the promotion of culinary tourism through culinary events and festivals, and create unique culinary tours to promote the advantages of local cuisine and enhance the tourism experience for visitors.

Under the gentle morning sunlight, the blooming pink petals create a vibrant and graceful picture against the clear blue sky.The elegant beauty of the lotus always brings a sense of peace and serenity to the soul, doesn’t it?

A special feature of this year’s Vesak celebration is the enormous Buddhist flag along the Huong riverbank, created from colorful silk ribbons fluttering in the wind - painting a vibrant scene for Buddha’s birthday in the ancient capital of Hue.

Within the ancient setting of Thiệu Phương and Cơ Hạ gardens, more than 1,000 works of bonsai, orchids, and decorative stones created by six hundred artisans from across the country have gathered - creating a vibrant living artwork that harmonizes nature, humanity, and heritage.

We invite you to enjoy breathtaking images capturing the poetic beauty of nature and the unique cultural identity of the Ta Oi ethnic group in Quảng Nhâm Commune, A Luoi District. A trip to Quang Nham offers visitors the chance to immerse themselves in a distinctive cultural atmosphere and the untouched natural landscapes of this area.

Located about 50 kilometers north of Hue city center, Pho Trach is a traditional craft village with a history spanning hundreds of years. It is well known for growing bàng grass and crafting various traditional handmade products from this natural material.

In addition to the thousands of books displayed across numerous booths, those attending the book fair themed “Hue of Love” will experience a variety of other exciting activities and events that span over a week.

Taking place over the past week, the Book Fair “Beloved Hue,” organized by the Hue Book and Culture Club, was held at 23-25 Le Loi Street, along the poetic Huong River in Thuan Hoa District, attracting a large number of book lovers and tourists.