Hue is undergoing a powerful transformation as it has become a centrally governed city, not only leveraging its natural advantages and distinctive cultural heritage but also proactively seeking new growth drivers. The development of a green logistics center and the establishment of a Free Trade Zone (FTZ) are viewed as strategic breakthroughs for the Ancient Capital.

During their spring outings, beyond visiting heritage sites and familiar attractions, many travelers to Hue have chosen a distinctive way to experience Tet: seeking out traditional craft spaces, personally experiencing hands-on activities, and creating handmade products imbued with the rich cultural identity of Hue Ancient Capital.

On the afternoon of January 29th, Hue University of Sciences High School for Gifted Students organized an experiential activity titled “Hue Tuong masks - When art becomes heritage” for students. The program is part of the Local Education curriculum, aiming to help students gain a deeper understanding of local history and culture, thereby fostering love for their homeland and an awareness of the importance of respecting and preserving traditional cultural heritage values.

Hue’s heritage is undergoing a powerful “rebirth”, as technology unlocks new layers of value and reshapes the way visitors experience its cultural legacy.

On the first day of 2026, sunny weather set a serene and poetic tone in Hue. Both visitors and residents took time to savor the city’s unhurried, gentle pace. Beyond its famed heritage sites, spiritual and cultural spaces, parks, and public recreation areas were bustling with visitors.

Business intertwined with the promotion of Hue's traditional culture is a path that more and more young people are pursuing, asserting the creativity, identity, and spirit of self-reliance. Rather than chasing mass-market trends, “recalling the past to understand the future” has become the business philosophy for a segment of the younger generation, bringing cultural heritage into contemporary life naturally.

The Heritage Education Materials developed by Hue Museum of Royal Antiquities were recently honored at the City Technical Innovation Contest, providing fresh impetus for bringing cultural heritage closer to younger generations.

On the evening of December 18, in Hue City, a ceremony was held to officially receive the national intangible cultural heritage title for folk knowledge related to Bun Bo Hue (Hue Beef Noodle Soup), alongside the opening of the International Culinary Festival “Hue - Culinary Capital”.

Not only serving as a “red address” for patriotic education, the system of heritage sites related to President Ho Chi Minh in Hue is also an attractive cultural and historical tourism destination that draws visitors.

In the context of the increasingly extensive development of Vietnam-Japan relations, local cooperation has become an important driving force that fosters strong and lasting ties between the two countries. For Hue - Vietnam’s unique heritage city - Japan is not only a partner in economy, trade, and tourism, but also a special companion in the journey of cultural exchange, people-to-people engagement, and sustainable development rooted in heritage values.