Hue’s heritage is undergoing a powerful “rebirth”, as technology unlocks new layers of value and reshapes the way visitors experience its cultural legacy.

On the first day of 2026, sunny weather set a serene and poetic tone in Hue. Both visitors and residents took time to savor the city’s unhurried, gentle pace. Beyond its famed heritage sites, spiritual and cultural spaces, parks, and public recreation areas were bustling with visitors.

Business intertwined with the promotion of Hue's traditional culture is a path that more and more young people are pursuing, asserting the creativity, identity, and spirit of self-reliance. Rather than chasing mass-market trends, “recalling the past to understand the future” has become the business philosophy for a segment of the younger generation, bringing cultural heritage into contemporary life naturally.

The Heritage Education Materials developed by Hue Museum of Royal Antiquities were recently honored at the City Technical Innovation Contest, providing fresh impetus for bringing cultural heritage closer to younger generations.

On the evening of December 18, in Hue City, a ceremony was held to officially receive the national intangible cultural heritage title for folk knowledge related to Bun Bo Hue (Hue Beef Noodle Soup), alongside the opening of the International Culinary Festival “Hue - Culinary Capital”.

Not only serving as a “red address” for patriotic education, the system of heritage sites related to President Ho Chi Minh in Hue is also an attractive cultural and historical tourism destination that draws visitors.

In the context of the increasingly extensive development of Vietnam-Japan relations, local cooperation has become an important driving force that fosters strong and lasting ties between the two countries. For Hue - Vietnam’s unique heritage city - Japan is not only a partner in economy, trade, and tourism, but also a special companion in the journey of cultural exchange, people-to-people engagement, and sustainable development rooted in heritage values.

“An voc, hoc hay” (Eat well, Study well) was the theme of Vietnam Cultural Heritage Festival, organized by Vietnam Heritage Education in coordination with Journeys in Hue and Chan Restaurant on the morning of November 30 at 19 Nguyen Thai Hoc Street, Hue City.

That was the theme of a seminar, held on the morning of November 27, to celebrate the 45th founding anniversary of Ho Chi Minh Museum in Hue City (1980 - 2025).

In celebration of Vietnam Cultural Heritage Day on November 23, Hue Monuments Conservation Center will organize a series of educational, exhibition, and experiential activities to honor the heritage values of the Ancient Capital. These activities aim to spread appreciation for cultural heritage within the community, especially among young people.