On the afternoon of September 5, Deputy Secretary of the City Party Committee, Chairman of the City People’s Committee Le Tri Thanh, along with representatives of relevant departments, agencies, and sectors, held a meeting with delegations from Kyoto Prefecture and Nara Prefecture (Japan) on the occasion of the Vietnam - Japan Local Cooperation Forum 2026 held in Hue.

On September 2, the first visitors officially experienced a combined journey by sightseeing bus and electric boat, connecting the Imperial Citadel with the Huong River via the Ngu Ha and the Dong Ba routes.

On the evening of August 30, the Department of Tourism held a tourism promotion and introduction program titled ‘Connecting Heritage, Shaping the Future: Hue - Northeastern Thailand’.

On the afternoon of August 20, at Duyet Thi Duong Theater - Hue Imperial Citadel, the City People’s Committee held a conference themed ‘The digital community pioneers together for a smart, creative, secure, safe, and prosperous Hue in the new era of development’.

After a period of preparation, the Hue - Phong Nha heritage train will officially be launched on August 28. Notably, starting August 17, the railway sector has begun selling tickets for the HQ1/HQ2 train pair, named ‘World Heritage Journey’, connecting Hue Ancient Capital with Phong Nha - Ke Bang.

From June 26 to 28, at 62 Trang Tien Street, Hoan Kiem Ward, Hanoi, the distinctive products, specialties, and cultural values of the Ancient Capital came together in the ‘Hue Thuong’ program, part of ‘The Vitality of Vietnamese Goods’ programme No. 8. The program not only brought the essence of Hue to the heart of the Capital, but also created a space connecting local products with consumers nationwide through a combination of in-person experiences and e-commerce.

On the morning of July 3, hundreds of people wearing the traditional ao-dai took part in the “Ao Dai Connecting Tourism and Heritage” event, held at the forecourt of Quoc Tu Giam historical site of Hue Imperial Citadel (on 23 Thang 8 St., Phu Xuan Ward).

On the afternoon of June 23, the Phu Xuan Ward Women's Union organized a cooking competition themed “Flavours of home - Connecting through love”, attracting more than 130 participants. The event was held to celebrate the 25th anniversary of Vietnamese Family Day (June 28, 2001 - June 28, 2026).

Hue City is entering a new stage of development with the goal of becoming a major regional hub for science and technology, innovation, and digital transformation in Central Vietnam. To realize this strategy, intellectuals, scientists, experts, and traditional local knowledge are regarded as a key force contributing to Hue’s sustainable growth.

On the morning of June 2, the People's Committee of Phong Phu Ward, in collaboration with SCAVI Hue Company, organized the SCAVI Hue Job Fair 2026 under the theme “Connecting opportunities - Shaping the future”.

In addition to the thousands of books displayed across numerous booths, those attending the book fair themed “Hue of Love” will experience a variety of other exciting activities and events that span over a week.

With the theme "Ancient Capital - New Experiences," the Provincial Travel Association has organized several fam trips for travel companies across the country to survey tour routes and attractions, integrating them into tour programs for promotion to tourists

Within the framework of Hue Festival 2024 activities, the "Tet Hue" program celebrating the Year of the Dragon 2024 took place from February 1 to 5 (from the 22nd to 26th days of the 12th lunar month of the Year of the Cat).

The product development process must be associated with the process of upgrading the quality of facilities, techniques and services, tourist attractions, and especially the promotion of tourism destinations and products.