From June 26 to 28, at 62 Trang Tien Street, Hoan Kiem Ward, Hanoi, the distinctive products, specialties, and cultural values of the Ancient Capital came together in the ‘Hue Thuong’ program, part of ‘The Vitality of Vietnamese Goods’ programme No. 8. The program not only brought the essence of Hue to the heart of the Capital, but also created a space connecting local products with consumers nationwide through a combination of in-person experiences and e-commerce.

On the morning of July 3, hundreds of people wearing the traditional ao-dai took part in the “Ao Dai Connecting Tourism and Heritage” event, held at the forecourt of Quoc Tu Giam historical site of Hue Imperial Citadel (on 23 Thang 8 St., Phu Xuan Ward).

On the afternoon of June 23, the Phu Xuan Ward Women's Union organized a cooking competition themed “Flavours of home - Connecting through love”, attracting more than 130 participants. The event was held to celebrate the 25th anniversary of Vietnamese Family Day (June 28, 2001 - June 28, 2026).

Hue City is entering a new stage of development with the goal of becoming a major regional hub for science and technology, innovation, and digital transformation in Central Vietnam. To realize this strategy, intellectuals, scientists, experts, and traditional local knowledge are regarded as a key force contributing to Hue’s sustainable growth.

On the morning of June 2, the People's Committee of Phong Phu Ward, in collaboration with SCAVI Hue Company, organized the SCAVI Hue Job Fair 2026 under the theme “Connecting opportunities - Shaping the future”.

On May 30, the University of Agriculture and Forestry, Hue University, held a Job Fair under the theme “Connecting Opportunities - Shaping Future”.

The launch of direct flights from Belarus to Vietnamese localities, especially Da Nang, is opening opportunities to attract Belarusian tourists to Hue along the Central Heritage Road.

On the occasion of Vietnam’s Science, Technology and Innovation Day 2026 (May 18), Hue city launched activities to honor outstanding scientists and present awards in science and technology competitions. Recognition and prizes serve as a bridge between scientific research and real-world life, helping to identify valuable new talents, products, and inventions that can be applied in real life to drive local socio-economic development.

Over many years, the city’s economic and technical infrastructure system has received sustained investment and has gradually been improved. During the 2026 - 2030 period, the city will prioritize allocating public investment capital to complete a synchronized, modern strategic infrastructure system.

On the morning of May 3, at the University of Sciences, a talk show themed “Hue Singing (Ca Hue) with Hue students” took place in a lively atmosphere, attracting a large number of students.

In addition to the thousands of books displayed across numerous booths, those attending the book fair themed “Hue of Love” will experience a variety of other exciting activities and events that span over a week.

With the theme "Ancient Capital - New Experiences," the Provincial Travel Association has organized several fam trips for travel companies across the country to survey tour routes and attractions, integrating them into tour programs for promotion to tourists

Within the framework of Hue Festival 2024 activities, the "Tet Hue" program celebrating the Year of the Dragon 2024 took place from February 1 to 5 (from the 22nd to 26th days of the 12th lunar month of the Year of the Cat).

The product development process must be associated with the process of upgrading the quality of facilities, techniques and services, tourist attractions, and especially the promotion of tourism destinations and products.