From mega music festivals attracting thousands of young audiences to community arts programs spreading across social media, Hue is revealing a new face as a heritage city.

On June 19th, a working delegation from Tuyen Quang Provincial People's Committee, led by Vice Chairwoman of Tuyen Quang Provincial People's Committee Vuong Ngoc Ha, had a meeting with Hue City People's Committee to exchange experience in heritage management, preservation, and promotion in connection with tourism development and cultural industries.

On the afternoon of June 11, Standing Vice Chairman of Hue City People’s Committee Hoang Hai Minh, along with representatives of local departments and agencies, had an official meeting with a delegation from Fundación Metrópoli of Spain, led by Dr. Alfonso Vegara Gomez, the organization’s Founder and President, to explore strategic orientations for urban planning and sustainable heritage urban development of Hue.

In the depth of Hue culture, gardens are not merely green zones, acting as supporting elements for architecture, but a constituent factor shaping the urban identity. Hue is famous for the Perfume River, Mount Ngu, the Citadel, royal tombs, pagodas, and noble residences, but Hue is also well known for its gardens. In Hue, gardens soften architecture, calm the everyday life, deepen poetry, and create a unique urban style: a garden city, a city of poetry, the harmony between man and nature, or “an urban poem” as said by M’Bow, former Director-General of UNESCO.

Under the theme “Hue Heritage - Convergence and Divergence”, the exhibition introduced nearly 150 remarkable sketch artworks depicting Hue to the public in Ho Chi Minh City. The collection is currently preserved by Hue Museum of Fine Arts.

At the scientific conference themed “Hue in the 40 years of renewal process alongside the country (1986 - 2026)”, organized by Hue City Association of Historical Science on May 12, experts stated that over the past 40 years, the process of renewal has produced historically significant achievements, contributing to enhancing Vietnam’s position and prestige on the international stage. For Hue, important transformations have been made in promoting its potential and advantages, especially its cultural heritage value.

While Hue Festival was previously held biennially, creating impressive “peak” moments yet remaining largely seasonal, with the model of a four-season Festival, Hue has now chosen a more sustainable direction: Turning culture and heritage into an ever-present rhythm within the city’s daily life.

On the afternoon of March 7, the art photography exhibition themed “Perspectives on heritage” offered the public an emotionally rich artistic space, featuring 90 works by photographers from Hanoi, Hue, and Ho Chi Minh City. The event is part of a literature and arts exchange program closely following the traditional relationship of “Hanoi - Hue - Saigon”, which has been maintained since 2023.

On the afternoon of May 5th in Hanoi, the Ministry of Culture, Sports and Tourism held a working session with Hue City People’s Committee on the development of culture, sports, and tourism, as well as the preservation and promotion of heritage values.

On May 5, following the directives of the City People’s Committee and in line with Resolution 55/2025/NQ-HĐND, Hue Monuments Conservation Center announced a pilot program to verify eligibility for the beneficiaries of reduced heritage entrance fees via the e-ticketing system.