“Dear everyone! Let's join hands to make Hue clean and beautiful again soon!” - I paused for a long moment in front of that message - a message sent out by HEPCO (Hue Urban Environment and Public Works Joint Stock Company) just as the floodwaters in Hue slowly, little by little, receded, revealing massive amounts of trash and damaged items submerged in the murky water.

The coastal area in Hue, especially Chan May - Lang Co area, home to the economic zone of the same name, is emerging as a bright spot with the leading role in development not only within the locality, but also in inter-regional spread.

Beneath the bright red national flag proudly flying over the skies of Truong Sa (Spratly Islands), we silently call out the names of the heroic martyrs who gave their lives to defend the sacred seas and islands of our homeland, hearing their echoes within the gentle murmur of waves welcoming a new, peaceful day.

Besides the international tourist market, the domestic tourist market is considered a solid foundation for a bright “picture” of Vietnamese tourism in general, and Hue City in particular. Capturing the trends and preferences of visitors presents an opportunity to leverage the domestic market.

The dream of a green, clean, and bright Hue has finally come true.

In the bright picture of Vietnam’s tourism which has made a strong recovery after the COVID-19 pandemic, Hue tourism shows positive signs in terms of strong growth in the number of international visitors and expanding the market of international tourists.

In the poetic space of the Song Huong Theater, the "Linh Phung" (Phoenix) Ao dai festival night, part of the autumn festival of the Hue Festival 2024, left a beautiful impression on the locals and tourists.

Strong growth in the number of international visitors, as well as recognition from the press and the world’s leading prestigious tourism organizations, open up opportunities for Hue to put a spotlight on its tourism. It is expected that there will be bright colors on the big picture of Hue tourism in 2024 and the following years.

Located approximately 4km northwest of the center of A Luoi district, along the Ho Chi Minh Highway, the eco-tourism area of A Nor (Hong Kim commune) has now transformed into a vibrant homestay and farm stay hub in the highlands.

On spring days, Hue is vibrant and bright with the lush green shoots of trees and leaves. Through the window, amidst the canopy of trees, and on the leaves adorned with dewdrops, little birds are showing off their beauty in the warm spring air.

People often say Hue is like a poetic lush green garden. When spring comes, the whole Hue garden is filled with gentle fragrance from flowers. At that time, flowers are not just flowers; flowers are also bright beams at dawn; flowers hide themselves under wings of swallows which herald the coming of spring; flowers ride on butterflies to show off their beauty and aroma; flowers sing along with birds on branches...