After months of intensive study, summer is the time for many parents to take their children to libraries and museums for recreation and sightseeing activities, allowing them to relax and enjoy a truly meaningful summer break.

On the evening of July 3, at Phung Chanh Hamlet in Vinh Loc Commune, Hue City Cooperative Alliance, in coordination with Vinh Loc Commune People's Committee, Hue City Young Entrepreneurs Association, and Co.opmart Hue, held the opening ceremony of the 2026 Product Fair of Cooperatives, Affiliated Enterprises, and Saigon Co.op in Vinh Loc.

Against a backdrop of upbeat music and dynamic artistic lighting effects, dozens of young models took to the runway, showcasing impressive collections by renowned fashion designers at “Cham 2.”

From mega music festivals attracting thousands of young audiences to community arts programs spreading across social media, Hue is revealing a new face as a heritage city.

After graduating with a law degree and working in Hanoi for some time, Ho Thuong Liu (born in 1993) decided to return to A Luoi 1 Commune to start his own business. Drawing on the A Lin Stream that was part of his childhood, he developed a community-based tourism model centered on stilt houses, local cuisine, and the cultural traditions of the Bru - Van Kieu people. From a once-pristine and lesser-known destination, A Lin Stream has gradually attracted visitors, contributing to the livelihoods of local residents in the highlands.

Although Hue's wrestling team fell short of the gold medal it had hoped for at the 2026 Asian Wrestling Championships for Age Groups, the achievement tells a broader story, one of succession, training quality, and young talents steadily coming of age.

Workshops such as pottery making, picture coloring, and “healing”-themed cafés (spaces designed to promote relaxation and emotional well-being) have become increasingly common in Hue in recent years. This trend reflects young people's growing desire to achieve mental balance amid academic and work-related pressures, as well as a lifestyle closely tied to social media. Beginning as an emotional concept, “healing” has gradually given rise to a distinct service market targeting young customers in Hue.

On the morning of June 9th, the City Youth and Children's Center, in coordination with the City Youth Union and Young Pioneers Council, the City Labor Federation, the Fire Prevention, Firefighting and Rescue Police Division, and the Youth and Women's Boards of the City Police, launched a drowning prevention skills training program and free swimming lessons for children in 2026.

As a refined blend of beverage enjoyment and hands-on craft activities, workshop cafés have become a popular choice among young people in Hue.

Thanks to the application of artificial intelligence (AI), many of Hue’s heritage values are being retold by young people in an entirely new “language”. Historic structures and symbolic cultural icons, long associated with an atmosphere of antiquity and quiet elegance, are now being brought to life through digital creations, contributing to taking Hue Ancient Capital’s image closer to young audiences.