Business intertwined with the promotion of Hue's traditional culture is a path that more and more young people are pursuing, asserting the creativity, identity, and spirit of self-reliance. Rather than chasing mass-market trends, “recalling the past to understand the future” has become the business philosophy for a segment of the younger generation, bringing cultural heritage into contemporary life naturally.

The Heritage Education Materials developed by Hue Museum of Royal Antiquities were recently honored at the City Technical Innovation Contest, providing fresh impetus for bringing cultural heritage closer to younger generations.

Out of a love for cultural heritage, Vo Tran Minh Thu, a 12th-grade student at Hai Ba Trung High School, has turned her passion for research into modern technological applications to bring heritage closer to the community, especially the younger generation.

Mega Booming - Hue 2025 is set to return on a larger scale, featuring a star-studded lineup of artists and aiming to captivate the young generation and music enthusiasts. This artistic showcase will be part of the closing ceremony of the National Tourism Year - Hue 2025.

Despite having a thin workforce with increasingly older age groups, Hue’s young artists continue to make their mark on Vietnam's artistic map. In an interview with Hue Today Weekly, artist Nguyen Thien Duc, Chairman of Hue City Fine Arts Association, shared his views on the current situation, potential, and expectations for the next generation of Hue’s fine arts scene.

On the morning of June 4, Hue City Youth and Children Activity Center organized the “Youth and Children with the Homeland's Sea and Islands” Day in 2025.

Such was the theme of a seminar as part of the activities for the first “Quintessence of Vietnamese Martial Arts Festival - Hue 2025”, held on the afternoon of March 22nd at Duyet Thi Duong Theater - Hue Imperial Citadel.

As "open classrooms," historical sites in Hue offer students an interesting and visual way to access history.

Setting aside the phones and signing up for experiences in crafting their favourite handmade items has become a new trend among the young generation, earning the “pleasure” of parents and providing relaxing moments for their whole family.

Along with supporting the restoration of Hue heritage, experts from the German Society for the Preservation of Cultural Heritage also strive to pass on love and understanding of heritage to local people, especially the younger generation.