According to initial statistics released by the Department of Tourism, during the 2026 New Year holiday, Hue was estimated to welcome around 85,000 visitors, representing an increase of 25% compared to the same period last year. The number of staying guests reached approximately 45,000 arrivals, up more than 15% year on year.

Having just completed a major renovation and reopened to welcome visitors, the magnificent and ancient Thai Hoa Palace inside Hue Imperial Citadel attracts thousands of tourists for sightseeing and appreciation.

After the information that Hue International Arts Festival Week 2024 going to take place from June 7 to June 12 was announced by the organizing committee, the tourism industry and travel agencies have focused on promoting and introducing it to tourists, and supplementing and building tour programs to create more experiences for guests; all are ready to welcome tourists to Hue during this festival.

Based on statistics on the number of guests booking rooms at accommodation facilities and tourist attractions, it is expected that Thua Thien Hue will welcome a large source of visitors from other provinces and cities during the upcoming long holiday of April 30 and May 1, with an estimated 65,000 arrivals.

Vietnam's first digital art exhibition and experience space, named "Sống Lab", designed to resemble a museum, is set to open its doors to the public on October 20th.

Experiencing and catching sturgeon from the pond for processing, breathing in the fresh air with the sound of the stream flowing around and the gentle singing of birds, Ms. Thu and her family felt interested.