Besides the international tourist market, the domestic tourist market is considered a solid foundation for a bright “picture” of Vietnamese tourism in general, and Hue City in particular. Capturing the trends and preferences of visitors presents an opportunity to leverage the domestic market.

On May 22nd, during his working visit to Vietnam, Director of the UNESCO World Heritage Center, Lazare Eloundou Assomo, toured several heritage sites in Hue including the Imperial Citadel, the Museum of Royal Antiquities, and An Dinh Palace to conduct a field survey and learn about the management, conservation and promotion of World Cultural Heritage values ​​in the locality.

Data compiled from the Google Destination Insights travel trend tracker reveals that Vietnam has the 7th highest destination growth rate globally. Notably, Hue is among the top 10 most searched cities in Vietnam by international visitors.

Although she has chosen a reclusive life on the edge of Thien An forest (Hue City), just as the saying goes, “good wine needs no bush,” many international tourists visiting Hue have asked travel companies to take them to meet People’s Artisan Hoang Thi Nhu Huy so that they can converse with her and gain a deeper understanding of Vietnamese culture.

On the morning of March 19, the Department of Tourism announced that the Organizing Committee of the Visit Vietnam Year - Hue 2025 had just released the official poster for the Visit Vietnam Year - Hue 2025, which will open on the evening of March 25.

On March 13, the Sri Lankan Ambassador to Vietnam, H.E. Poshitha Perera, along with a delegation from the Buddhist and Pali University of Sri Lanka (BPUSL), led by the Most Venerable, Professor Neluwe Sumanawansa Thero, visited, held discussions, and signed a memorandum of cooperation with the Vietnam Buddhist Academy in Hue.

On February 27, a delegation from Mahachulalongkorn University (MCU, Ayutthaya, Thailand), led by Venerable Phramaha Pomchai Sirivaro (Assoc. Prof. Ph.D.) - Vice Rector, Head of the Philosophy Department, visited and worked with the Vietnam Buddhist Academy (VBU) in Hue.

The Vietnam Buddhist Academy (VBA) in Hue began the new year 2025 with a meaningful event - Welcoming His Excellency Sandeep Arya, Ambassador Extraordinary and Plenipotentiary of India to Vietnam for an official visit.

This information was shared at the expanded Executive Committee conference of Hue City Tourism Association, which summarized the tasks of 2024 and deployed tasks for 2025, on the afternoon of January 2.

On the morning of January 1, Hue City Department of Tourism in collaboration with the Central Region Airport Authority at Phu Bai International Airport, Phu Bai International Airport, and the Vietnam Airlines branch in Hue, along with Pacific Airlines organized a program to welcome the first flight and visitors to Hue City in 2025. Attending the event was Mr. Nguyen Thanh Binh, Standing member of the City Party Committee and Permanent Vice Chairman of Hue City People’s Committee.