Following a vibrant April filled with diverse artistic activities, the Summer Festival - Hue Festival 2026 continues with a series of attractive cultural and tourism events throughout May and June, promising new experiences for both residents and visitors.

On the evening of May 1st, the People’s Committee of Hue City announced that, on the same day, the city’s heritage site system recorded the highest-ever number of visitors and ticket revenue in a single day. This result further affirms the strong appeal of Hue as a destination in general, and particularly during the April 30th - May 1st holiday.

On the occasion of the 51st anniversary of the Liberation of the South and National Reunification (April 30, 1975 - April 30, 2026), on April 29, under authorization, Vice Chairman of the City People’s Committee Nguyen Van Manh visited and presented gifts from General Secretary and President of the Socialist Republic of Vietnam To Lam to meritorious beneficiaries currently being cared for at Hue City Center for Nursing and Care for People with Meritorious Service.

In the atmosphere of commemorating the 51st anniversary of the Liberation of the South and National Reunification (April 30, 1975 - April 30, 2026), and the 140th anniversary of International Workers' Day (May 1, 1886 - May 1, 2026), on the morning of April 27, Mr. Trinh Van Quyet, Politburo member, Party Central Committee Secretary, and Head of the Central Commission for Information, Education and Mass Mobilization, visited and presented gifts to policy beneficiary families, poor households, and households in difficult circumstances in Hue City.

On the morning of April 27th, the Department of Tourism reported that the total number of visitors to Hue during this year’s Hung Kings’ Commemoration holiday was estimated at around 310.500. This marks a sharp increase compared to the same holiday in 2025, when Hue welcomed 109.000 visitors.

Transforming coffee from a simple beverage into a journey of discovery, the coffee-making workshop by Hue Experience on Hoang Quoc Viet Street (An Cuu Ward) has created an appealing highlight, attracting many foreign visitors to stop by and take part.

On the evening of April 25, the art program “Enchanting Imperial Palace” will officially open at Hue Imperial Citadel. Combining royal court art with modern technology, the program promises to offer visitors a fresh and immersive experience. At the same time, it serves as an important pilot step in developing a night-time economy linked to heritage.

On the morning of April 24, at the Royal Treasury Palace area - Hue Imperial Citadel, the “Exhibition and display of orchids, bonsai, and ornamental stones of the three regions 2026” officially opened as part of Hue Festival 2026, attracting a large number of locals and visitors.

On April 24, Vice Chairman of the City People’s Committee Tran Huu Thuy Giang had a courtesy meeting with Mr. Franch Bolgiani, Cultural Attaché of the French Embassy in Vietnam, Deputy Director of the French Institute in Hanoi, on the occasion of his delegation’s visit and working trip to Hue City.

On April 22nd, a delegation from the Federal Ministry for Economic Cooperation and Development (BMZ) (the Federal Republic of Germany) visited, surveyed, and held a working session at Hue Industrial College. The event marks a new step forward in the college’s international cooperation in training high-quality technical human resources.

With the theme "Ancient Capital - New Experiences," the Provincial Travel Association has organized several fam trips for travel companies across the country to survey tour routes and attractions, integrating them into tour programs for promotion to tourists