Culture and sports not only shape the identity, but also serve as the soul of development. The responsibility of officials working in the cultural and sports sector is not only to preserve what exists, but also to innovate and spread those values.

A brand is not merely to introduce the name or to prove the origin of a product, but an “identity card” that affirms its credibility and quality to customers. Especially in the context of fierce competition, developing Hue brands is not only an economic challenge but also a way to preserve, honor, and spread the unique values of the former imperial capital.

On the afternoon of December 30, the Union of Literature and Arts Associations of Hue City organized a program to honor outstanding artists and writers, and presented awards to exceptional literary and artistic works in 2025.

Facing with the growing pressure of increasing household waste volumes, Hue is confronted with the need to renew its approach to urban waste management. In the context of the circular economy becoming an inevitable trend for modern cities, to reuse is not only an environmental action but also a strategy for sustainable development.

Beyond highlighting the role and core values of the family, the annual German film festival KinoFest 2025 conveys a message about the meaning of family: not as a fixed ideal, but as a space of complexity, contradiction, care, and change.

In the context of the increasingly extensive development of Vietnam-Japan relations, local cooperation has become an important driving force that fosters strong and lasting ties between the two countries. For Hue - Vietnam’s unique heritage city - Japan is not only a partner in economy, trade, and tourism, but also a special companion in the journey of cultural exchange, people-to-people engagement, and sustainable development rooted in heritage values.

Beyond its majestic mountains and forests, the cultural values of A Luoi once again captivate viewers through its sketch artworks.

At the University of Medicine and Pharmacy, Hue University, the qualities of dedication, deep expertise, and moral integrity in an educator are often associated - by generations of students, trainees, and colleagues - with Prof. Dr. Nguyen Vu Quoc Huy, the Rector. More than an administrator or a gifted leader, he is a model teacher who has devoted his life to education, medicine, and the enduring values of humanity.

In celebration of Vietnam Cultural Heritage Day on November 23, Hue Monuments Conservation Center will organize a series of educational, exhibition, and experiential activities to honor the heritage values of the Ancient Capital. These activities aim to spread appreciation for cultural heritage within the community, especially among young people.

Hue Monuments of Conservation Center is gradually building up a huge heritage archive, which is known as a foundation for a model of smart heritage management, which not only preserves but also creates new values for the work of cultural - economic development.

Recently, the movement of wearing ancient clothes to visit Hue Imperial Palace has been loved by many people. Throughout the palaces, the corridors, the aisles, the flower gardens, etc., in the Royal Palace, there are many people wearing colorful ancient costumes.