From early morning, Thuan An Beach in Hue city is already bustling with swimmers, joggers, children playing on the sand and visitors taking photos. More than just a beach destination, it is also a place where local life unfolds, with leisure activities, seafood trading and beachside services coming together to create the unique rhythm of a coastal community at sunrise.

Beyond generating a steady income for residents, the vibrant chrysanthemum gardens also pave the way to promote a model of community-based tourism tied to the unique landscape of Tam Giang Lagoon.

Not overly elaborate yet remarkably refined, the harmonious and refreshing flavors of Hue's cuisine have a unique charm for many visitors when summer comes.

The culture and way of life in the highlands possess a unique charm. This appeal comes not only from the distinct customs, cuisine, and lifestyle, but also from the unique stories of the mountains and forests preserved by ethnic minority communities, as well as their cultural identities passed down through generations.

In the depth of Hue culture, gardens are not merely green zones, acting as supporting elements for architecture, but a constituent factor shaping the urban identity. Hue is famous for the Perfume River, Mount Ngu, the Citadel, royal tombs, pagodas, and noble residences, but Hue is also well known for its gardens. In Hue, gardens soften architecture, calm the everyday life, deepen poetry, and create a unique urban style: a garden city, a city of poetry, the harmony between man and nature, or “an urban poem” as said by M’Bow, former Director-General of UNESCO.

Compared to many other coastal localities, Hue’s sea possesses a distinctly unique beauty, gentle and captivating in its simplicity and softness. In recent years, that beauty has become even more alluring thanks to the new coastal road and the recently completed bridge spanning the Thuan An estuary. From there, visitors coming to Hue can begin their journey from the clear blue waters of Lang Co Bay, travel along breezy coastal roads through Vinh Thanh, Thuan An, and Hai Duong, before continuing toward the peaceful seaside area of Quang Dien.

Many residents and visitors coming to Hue have chosen their own unique way to “escape the heat” by heading to the Tam Giang - Cau Hai Lagoon system, where the vast expanse of water and breeze helps ease the oppressive summer heat.

Today’s travelers are no longer content with “travel for seeing”. Instead, they seek deeper experiences, more authentic connections with the places they visit. Furthermore, they also look for the unique, distinctive identity of each destination. In this context, developing tourism that “touches the authentic essence” is not merely a trend, but an inevitable requirement for enhancing competitiveness.

On April 25, Phong Dinh Ward organized the “Old Scent of the Ancient Village” Festival, featuring a variety of unique cultural and artistic activities that attracted a large number of locals and visitors to visit and experience.

The opening ceremony of the VnExpress Marathon Hue 2026 took place at noon on April 17 at Phu Van Lau.

Seen from above, the market is neatly arranged in straight lines, clean and tidy. Therefore, it can be said that this is the most beautiful “squatting” market in Vietnam.

Bee-eaters (Merops philippinus) are a group of unique birds, with vibrant plumages, slender bodies, and long tail feathers. Bee-eaters engage in a unique courtship ritual.

The Water Ball Wrestling Festival (also known as the Mud Ball Wrestling Festival) only takes place in the summer and is held once every four years.

As a unique handmade product that combines both the art of mixing and shaping, the artistic powder flowers require both the meticulousness and ingenuity of the hands.

A communal house in Kon Ron village is 22m in length, 13m in width, and 20m in height. It has 6 pillars made of binh linh wood (taken from the old communal house).