The culinary passport is seen as a fresh idea that turns dining experiences into highlights of a travel journey. Instead of traditional sightseeing, visitors can “stamp their taste buds” by checking in with signature dishes at each destination. This idea opens up new ways to stimulate tourism demand.

According to VNA (Vietnam News Agency) reporters in Sydney, Australia’s Sky News recently published an article stating that when Australian travelers seek “meaningful cultural adventures”, Vietnam tops their list, as tourism in this Southeast Asian country offers high quality at a lower cost compared to any other popular destination.

Along with the recovery and growth in tourist numbers, the luxury travel segment within Vietnam’s tourism industry in general - and Hue’s in particular - is gradually gaining attraction. The “smokeless industry” of the ancient capital is showing many positive signs, suggesting that with proper investment, it could become an attractive destination for wealthy travelers.

Data compiled from the Google Destination Insights travel trend tracker reveals that Vietnam has the 7th highest destination growth rate globally. Notably, Hue is among the top 10 most searched cities in Vietnam by international visitors.

During the April 30 - May 1 holiday this year, Hue emerged as a popular destination. Alongside tour groups organized by travel agencies, a significant number of tourists opted for self-guided tours, renting cars or driving themselves to key attractions in the city.

Recently, luxury travelers and the ultra-rich have shown increased interest in Vietnam as a travel destination; and, Thua Thien Hue is among the locations catching their attention. Beyond its natural beauty, high-quality services are a top priority to attract these affluent tourists.

During 2 days, from September 18 to 19, about 70 travel businesses and travel associations nationwide came to Hue to participate in the Hue famtrip program titled “Ancient Capital – New Experiences season 3” to visit, survey, and assess the tours and tourism destinations in Hue.

At the end of 2023, a reputable American travel magazine proposed Hue as one of the must-visit destinations in Asia that tourists should not miss in their 2024 travel itinerary. Furthermore, this is also the year when tourism in Hue received numerous prestigious awards of the world.

With its potential and strength in tourism and distinctive cultural features, Thua Thien Hue has just been recommended by Travel+Leisure Travel Magazine (The US) as one of the must-visit destinations in Asia that travelers should not miss in their journeys in 2024.

A Roang is a border commune of A Luoi district, which is about 90km away from Hue city center. People living here are mainly the Ta Oi people. Being located at the foot of the majestic Truong Son Mountain, A Roang was once a poor and extremely difficult place to travel to. However, it is now an attractive destination for visitors who love the rustic beauty of people and villages in wild mountains and forests, or immersing themselves in waterfalls and lakes in the middle of mountains and forests.