With a diverse ecosystem of mountains, rivers, hills, lagoons and coastal sand dunes, Hue is an attractive destination for tourists in all four seasons of the year.

The direct flight connecting Hue with Incheon (South Korea) will take off on July 31. Hue's tourism sector and many travel businesses are pooling efforts to seek opportunities to develop tourism and open the market for Korean tourists in particular and international tourists in general.

In response to the changing tourist demands, travel companies and community destinations in Hue have created a variety of experiences for tourists, as well as concentrating on ensuring safety at tourist destinations of streams, waterfalls, seas and lagoons.

A large number of monks, nuns, Buddhists and tourists attended the Buddha procession from Dieu De Pagoda (Bach Dang Street) to Tu Dam Pagoda (Su Lieu Quan Street, Hue City) on the afternoon of June 1 (April 14 of the Lunar calendar).

It turns hot when summer comes. Despite the fierce heat of the sun in Central Vietnam, the land of Huong River and Ngu Mount offers various fruits and flowers to serve tourists that remind those away from home.

For tourists from all over the world and Hue people, Vesak day (Buddha’s birthday) is an annual event as well as an indispensable spiritual practice with a variety of celebration activities.

The rapid recovery of Chinese tourist market over time has created novel opportunities for Hue tourism.

Taking advantage of the wild, wondrous, and charming beauty of nature, Thuy An Cooperative (in Phu Loc district - a district located south of Hue city) has exploited and built Fairy Stream into an attractive tourist destination for tourists from near and far.

Among the traditional handicrafts, the nón lá (conical hat) has become a cultural specialty for tourists when visiting Hue. It is necessary to have a suitable direction for restoring and further promoting the craft of making conical hats through community-based tourism activities.

According to statistics from Tiktok, as of April 23rd, 2023, hashtag #hue reached 1.2 billion views, hashtag #hellohue reached 24.8 million views, hashtag #huecity reached 33.8 million views, etc. Also, an increasing number of videos about tourist attractions and cuisines of Hue City created by domestic and foreign tourists as well as Tiktokers from Hue are appearing on this platform.