To provide the activities of the National Tourism Year - Hue 2025 to tourists, the tourism industry of the Imperial Ancient Capital, along with other units and businesses, has developed a plan to promote and introduce the events in a focus way, reaching both domestic and international markets.

VinWonders, the entertainment brand under Vingroup, recently organized a workshop to share new products and sales packages aiming at stimulating demand and developing the tourism market for 2025. The program was attended by representatives from the Department of Tourism and over 30 businesses and travel agencies in Hue.

On November 28, nearly 100 travel agencies and hotel businesses from Thua Thien Hue Province and Da Nang City surveyed the Golden Sands Golf Resort golf course (located in Vinh Xuan and Vinh Thanh communes, Phu Vang district) to explore cooperation opportunities and promote the robust development of golf tourism in the coming time.

Shopping has become one of the drives for the trips of many tourists. Together with traditional markets in Hue, the establishment of Aeon Mall Hue will promote the growth of shopping tourism and encourage travel businesses to incorporate shopping into their tours for visitors.

During 2 days, from September 18 to 19, about 70 travel businesses and travel associations nationwide came to Hue to participate in the Hue famtrip program titled “Ancient Capital – New Experiences season 3” to visit, survey, and assess the tours and tourism destinations in Hue.

On August 10, Hue Tourism College held the final round of the contest titled “Initiatives to reduce waste in general, and plastic waste in particular in tourism business activities”.

Production and business associated with environmental protection are chosen by businesses in the tourism sector, both helping businesses develop sustainably and leaving an impression on tourists when participating in the experience.

For the 3rd time in a row, Hue City won the ASEAN Clean Tourism City Award - an opportunity for Hue's tourism sector to effectively market its tourism business activities. With many solutions adopted by the province, maintaining the clean tourism city brand is also synonymous with strong growth in harmony with sustainable criteria.

Within the framework of an agreement in the project “Hue - A City to Reduce Plastics in Central Vietnam” to “Practicing plastic reduction in the tourism sector", contributing to turning Hue into a plastic-reducing urban area by 2024, Thua Thien Hue Tourism Association on February 28 held a ceremony to announce the action plan to reduce plastic waste of seven units in doing hotel business in Hue City, including Villa Hue, Azerai La Résidence Hue, Melia Vinpearl Hue, EMM Hue, Muong Thanh Hue, Alba Spa Hue, and Thanh Lich.

Lunar New Year first day(s) is the peak period for tourism, which also marks the beginning of a new year. Currently, the provincial tourism sector, along with units and businesses are providing many services, ensuring interesting and safe experiences for visitors.