Tourism is entering the peak season for international visitors. To effectively attract visitors to Hue, the implementation of promotion and advertising work with the right focus is considered a top priority task.

For the first 8 months of 2023, the tourism industry has made a rapid recovery with 1.6 times as many visitors to Hue as the figure for the same period last year. In particular, international visitor arrivals were estimated to reach 672,000 - a 9-fold increase year-on-year. Total revenue from tourism activities has been estimated at 4,600 billion VND, 1.6 times as high asin the same period last year.

With the number of visitors increasing by 5 - 6 times compared to that of last year, many beaches located from Hai Duong commune (Hue city) to Quang Ngan commune (Quang Dien district) are bustling. The potential for sea tourism in these places is expected to develop further thanks to the "advantages" satisfying visitors.

Many localities in the province are actively organizing photo contests and making video clips to promote Hue’s tourism and introduce its beautiful images of Hue culture, civilized lifestyle, environmental landscapes, and friendly Hue people who warmly welcome visitors and friends from both domestic and international destinations.

Promoting the potential and unique identity of each locality to build tourism products is a right direction. However, in the context of great challenges, a movement is required for tourist destinations to survive and develop, which need to change their approaches and perspectives in term of development so as to attract visitors.

As part of the plan to stimulate tourism and service demand, Hue City is completing its infrastructure and implementing many solutions to develop the night-time economy to attract visitors.

Just at the beginning of the beach tourism season, the beaches in Quang Cong and Quang Ngan communes (Quang Dien district) have already attracted a large number of visitors to visit and relax. This is the initial result from the self-renewal efforts and the methodical investments.