At the 20th Ho Chi Minh City Tourism Day event held in 2024 under the theme “20 years of thrilling journey” and accompanied by the program message “Welcome to Ho Chi Minh City” (from April 4th to 7th), the Department of Tourism of Thua Thien Hue Province participated in various promotional and marketing activities.

On the morning of April 4th, speaker Nguyen Trung Dan, Associate Professor at the University of Arizona, USA, held a talk show, sharing insights with lecturers, students, and high school students of the University of Sciences, Hue University on the topic of “Semiconductor Chips - The core of the technological era.”

Recently, Hue Monuments Conservation Center (HMCC) has launched many programs to bring the value of Hue Monuments Complex closer to the public in various forms.

Each person and family reminisce about old times when apricot color shone in front of the Citadel. The Yellow Apricot - Hoang Mai flower is a symbol of spring, family reunion, harmony between heaven and earth, and the nation. It has surpassed its value as a flower to become a symbol of the Ancient Capital.

Many tourists choose Hue as an ideal tourist destination when looking for some healing places. The poetic beauty and countless attractive places of the Ancient Capital will help visitors find true peace.

On the morning of March 26th, Vietnam Railways Corporation, Thua Thien Hue Provincial People's Committee, and Da Nang City People's Committee jointly organized the inauguration of a tourism train service between Hue and Da Nang, named “Connecting Central Heritages.”

On the morning of March 26, the groundbreaking ceremony for the EON Industry Vietnam helmet manufacturing factory was held at Gilimex Industrial Park (Phu Bai Ward, Huong Thuy Town). The project is invested by EON Industry Vietnam Co., Ltd., a member of EON helmet group.

“Hue is ancient, yet always new and surprising. Anyone who has ever spent an entire misty morning or a cool sunset walking along the two banks of the Huong River will feel the magical vitality of Hue today... Hue is developing day by day, gradually worthy a city of heritage, a future center of specialized culture, education, tourism and healthcare of the country and the region” - These are the deep feelings of a distant friend about a Hue that is "forever beautiful and poetic".

On the morning of March 23, at Trinh Cong Son Park, Hue City People's Committee held the opening ceremony of the 3rd Hue City Traditional Boat Racing Competition, aiming to celebrate the 93rd anniversary of the founding of the Ho Chi Minh Communist Youth Union, the 78th anniversary of the traditional day of the Vietnamese Sports sector, and the 49th anniversary of Thua Thien Hue's liberation day. This is also one of the activities responding to Hue Festival 2024.

Nguyen Ha, a teacher in Kien Giang province, takes a trip to Hue every summer. He visits Hue with family, with friends, or his school. He has often chosen Hue as a destination because he believes that Hue always remains attractive to tourists. Every time he comes to Hue, he discovers more of its hidden yet seductive charm.