“Hue’s fragrance”, let me use this term to describe one of the quintessential features of Hue - its aroma in the cuisine. This quintessential feature has become a deep love, a profound memory, and an unforgettable nostalgia in the hearts of countless people!

On March 6, Hue Tourism College, in collaboration with Trung Phuong - Lang Co One Member Limited Liability Company, held a signing ceremony for a cooperation agreement in training high-quality human resources in tourism sector.

To celebrate the 94th anniversary of founding of the Ho Chi Minh Communist Youth Union, the 50th anniversary of the Liberation of Hue City, and many other significant events of the homeland, the People's Committees of Phu Xuan and Thuan Hoa districts have issued plan No. 959 to organize the first traditional boat race in 2025.

Developing medical tourism and wellness tourism is an inevitable trend and a strategic direction for Hue City, considering its comparative advantages both locally and within the Southeast Asian region. The tourism sector of the Ancient Capital is set to focus on proper investment in wellness tourism, alongside its existing strengths in other tourism types.

A unique cultural space has just been introduced at Duyet Thi Duong Theater (Hue Imperial Citadel), drawing the attention of the public and tourists: the Exhibition Space for Hue Royal Classical Drama Masks.

On the afternoon of February 28, the “Registration day for Miss Vietnam 2024” took place at Hue University, the beauty pageant is hosted by Hue City.

The “Hue - Mega Booming” music festival will take place at Ngo Mon Square - Hue Imperial Citadel over two nights, April 5th - 6th, 2025 (coinciding with the Hung Kings’ Commemoration Day). The event will feature many young singers, with a special highlight being the appearance of the “Anh Trai Say Hi” (Say Hi with Bros) lineup - a well-known reality TV show about music.

On February 28, Hue Central Hospital informed that the hospital is receiving patients from across the country who are requiring to register for free plastic surgery through multiple channels. This activity is a part of the cooperation between the Interplast Delegation (Federal Republic of Germany) and the hospital.

Following the approval of the project to build a community-based beach tourism model in Hai Duong Commune, now in Thuan An Ward, Thuan Hoa District, by Hue City People's Council (formerly) in July 2023, the infrastructure in this place is gradually being completed, serving the sightseeing and swimming needs of locals and visitors, contributing to enhancing the economic value of the beach and lagoon.

On the afternoon of February 28th, Hue City and Grab Vietnam signed a Memorandum of Understanding (MoU) to implement programs and initiatives supporting the city’s digital transformation goals.