From over 200 nominations and 15.000 votes, the program “Vietnam’s Top 7 Impressions 2023”, held by the editorial board of Sai Gon Tiep Thi (Saigon Marketing), under the group of Saigon Times, has identified 35 most impressive destinations and tourist experiences. Thua Thien Hue has 3 destinations of 3 categories listed in the “Vietnam’s Top 7 Impressions 2023”.

The impact of the COVID-19 pandemic, along with the uncertain global economic and political situation, has directly affected the export sector. However, thanks to efforts to diversify markets and export goods, Thua Thien Hue's merchandise export turnover reached 1.1 billion USD in 2023, creating momentum for a breakthrough in 2024.

On January 10, the Provincial Department of Tourism coordinated with Vietjet Air, KX Group (South Korea), SMC Hue Co., Ltd. (South Korea), Hue Monuments Conservation Center, Vietravel Hue One Member Limited Company and related units to organize direct flights connecting Thua Thien Hue and Incheon (South Korea).

Dissemination information on border security and maritime sovereignty; providing guidance on communication methods when fishermen encounter difficulties at sea; as well as supporting students in drug prevention; sharing good ways to do business, and giving national Flags to locals, etc., are significant actions that are regularly done by Thua Thien Hue border defense force.

At the Award Ceremony of "L'ORÉAL - UNESCO For the Development of Women in Science" in 2023, Assoc. Prof., Dr. Nguyen Thi Ai Nhung made an impression with her “typical Hue” image upon giving a presentation on the research topic relevant to the potential and application of endemic medicinal plants in Thua Thien Hue Province in supporting disease treatment for public health care. She was among three female scientists honored by L'ORÉAL - UNESCO in 2023.

In 2023, Thua Thien Hue's artists were actively engaged in various cultural and artistic events in parallel with significant developments in the province's literature and arts.

Among the top 10 records for Asian culinary dishes and specialties this year, Thua Thien Hue has two records recognised as Asian records, which are mussel rice (com hen), a culinary dish, and sesame candy (me xung), a local specialty.

Thua Thien Hue is a land that has all the necessary elements and advantages for the development of wellness tourism (WT). For this type of tourism to develop and attract customers, the construction and promotion of the WT brand needs to be implemented in a systematic and in-depth way.

On the morning of December 26, the Provincial Folk Arts Association organized a scientific seminar themed "Folk culture of Thua Thien Hue - Values, challenges and orientations for preservation and promotion".

On the afternoon of December 23rd, the University of Medicine and Pharmacy, Hue University in collaboration with the Vietnam-German Friendship Association in Thua Thien Hue province organized the event “Study abroad and Career orientation in the Federal Republic of Germany.”