The Vietnam local promotion program in the United States and Canada is expected to contribute to introducing the image and potential of Vietnam in general and Thua Thien Hue in particular to international friends; at the same time, attract investment and promote economic and trade cooperation of US and Canadian partners in Thua Thien Hue.

After the complete liberation of the South, the country was unified, Thua Thien Hue remained a locality bearing many scars of war; the lives of the people were extremely difficult; many buildings, architectures were desolate and in ruins. But it is also from here that the Ancient Capital is not alone on its journey of revival from desolation and gradually developing in a sustainable manner, with the goal of striving to become a centrally-governed city with its own unique strengths.

On April 27, Thua Thien Hue Cardiovascular Association, in collaboration with Hue University of Medicine and Pharmacy, Hue University, Hue Central Hospital, and related units, organized the 3rd Expanded Ancient Capital Cardiovascular Conference.

Based on statistics on the number of guests booking rooms at accommodation facilities and tourist attractions, it is expected that Thua Thien Hue will welcome a large source of visitors from other provinces and cities during the upcoming long holiday of April 30 and May 1, with an estimated 65,000 arrivals.

On April 22nd, Thua Thien Hue History Museum announced that as part of the activities for National Tourism Year 2024 and the 70th Anniversary of Dien Bien Phu Victory (May 7, 1954 - May 7, 2024) in Dien Bien, the museum has brought the exhibition “Hue - Cultural heritage, Potential destination” to the public.

From the early morning of April 21, the VnExpress Marathon Imperial Hue 2024, organized by VnExpress Newspaper in collaboration with the People's Committee of Thua Thien Hue Province and the FPT Online Services Joint Stock Company (FPT Online), officially kicked off in the romantic city of Hue.

On the evening of April 19, at Hai Ba Trung pedestrian street (Hue City), the Provincial Department of Tourism organized the "Hue - Welcome Summer 2024" event. This event is part of the series of activities within Hue Festival 2024, with the aims to create a joyful and exciting atmosphere to welcome an attractive summer tourism season, as well as creating a media effect to attract visitors to Thua Thien Hue Province.

“A steadfast anchorage” is the aspirations and hopes of generations of fishermen venturing out to sea and the local authorities of Thua Thien Hue province in their efforts to meet the evolving needs of the fishing community.

On the afternoon of April 7th, a seminar titled “Commercial Photography in the era of Artificial Intelligence” was held at the Faculty of Journalism and Communication, University of Sciences. The event was organized by the university in collaboration with the Thua Thien Hue Photography Association and sponsored by Yongnuo, a company specializing in photography equipment manufacturing.

At the 20th Ho Chi Minh City Tourism Day event held in 2024 under the theme “20 years of thrilling journey” and accompanied by the program message “Welcome to Ho Chi Minh City” (from April 4th to 7th), the Department of Tourism of Thua Thien Hue Province participated in various promotional and marketing activities.