Alongside cross-border trade promotion efforts and initiatives to showcase products at major trade fairs and exhibitions across provinces and cities, relevant departments and agencies have actively prioritized encouraging businesses to participate in locally organized trade promotion activities.

In March, as late spring draws to a close and gives way to the first heat of early summer, the parasol trees in the Imperial Palace burst into bloom. Their canopies of soft pink-purple flowers, scattered across an ancient expanse of deep green, create a poetic and dreamlike landscape that captivates all who visit.

It is the season of late spring transitioning into early summer, when cicadas begin their rhythmic chorus amidst the leafy canopies. During this season, from late March to early April, Hue still carries a slight chill in late night and early morning, offering many cool parts throughout the day. This is an ideal condition for visitors from near and far to experience the natural scenery, historical relics, scenic spots, and the daily life of this ancient capital.

Now in its fifth year, Hue has been hosting the Four Seasons Festival (Spring, Summer, Autumn, Winter). Instead of concentrating activities within a few peak days as in the past, the Hue Four Seasons Festival is implemented under a new model, featuring a continuous series of cultural, artistic and tourism events throughout the year to honor heritage, promote tourism and create new experiences for visitors.

On March 21, in Ho Chi Minh City, Hue Association of fellow-countrymen in Ho Chi Minh City hosted an early spring reunion in a warm and heartfelt atmosphere, drawing over 400 delegates, fellow countrymen, businessmen, and intellectuals from Hue who are living, studying, and working in the southern region.

Through his deep and sustained research on Hue, Nguyen Dac Xuan had the opportunity to meet many remarkable figures who helped illuminate and enrich the history and culture of the former imperial capital over the past century.

On the morning of March 9th, the Hue City Employment Service Center officially launched the Employment Month 2026 program with the theme “Spring Job Connection”. It attracted the participation of many businesses both within and outside the city, creating opportunities for direct connections between companies and job seekers during the first months of the year.

On the morning of March 3, Vietnam Haiku Poetry Club - Hue Ancient Capital Chapter held a gathering and poetry-music exchange to mark the 24th anniversary of Vietnam Poetry Day and celebrate International Women’s Day (March 8).

On the night of March 2, the Union of Literature and Arts Associations and the Hue City Writers’ Association hosted the Binh Ngo 2026 First Full Moon Poetry Night under the theme “Spring by the Huong River”, drawing a large number of writers, artists, and poetry lovers to attend.

On the morning of March 1, Hue City Youth Union and the Vietnam Youth Federation of Hue City organized the Youth Month Kick-off Ceremony and launched the Tet Tree-planting Festival “Forever Grateful to Uncle Ho” in the Spring of the Year of the Horse 2026 in Huong Thuy Ward.