In the bright picture of Vietnam’s tourism which has made a strong recovery after the COVID-19 pandemic, Hue tourism shows positive signs in terms of strong growth in the number of international visitors and expanding the market of international tourists.

On July 20th, the provincial Red Cross Society, Oxfam in Vietnam, and the New Zealand Embassy in Hanoi organized a summary workshop for the project “Post-COVID-19 livelihood recovery for female farmers in particularly difficult and for difficult communes in Thua Thien Hue.” The event was attended by Ms. Caroline Rachel Beresford, New Zealand Ambassador to Vietnam.

For the first 8 months of 2023, the tourism industry has made a rapid recovery with 1.6 times as many visitors to Hue as the figure for the same period last year. In particular, international visitor arrivals were estimated to reach 672,000 - a 9-fold increase year-on-year. Total revenue from tourism activities has been estimated at 4,600 billion VND, 1.6 times as high asin the same period last year.