On a Sunday morning at the foot of Hon Vuon Mountain, groups of runners busily laced up their trail shoes, adjusted their trekking poles and hydration vests before setting off along steep, rocky paths still glistening with morning dew. Instead of pounding the familiar flat streets, they head into the mountains and forests to challenge themselves. Trail running is rapidly gaining popularity in Hue, attracting a growing number of enthusiasts, from young adults to runners well into their 60s.

Amid the rapidly changing pace of modern life, in the ethnic minority communities of Hue City, traditional culture continues to be quietly revived and preserved. This is part of an ongoing effort to restore the distinctive cultural values of the Bru–Van Kieu people.

In the context of the rapidly growing experiential tourism trend, cuisine is no longer viewed as a supplementary service but has become an important competitive edge for the tourism industry.

In the context of rapid global digital transformation, the digital economy is no longer an optional trend but has become a core driver of development for countries and localities. With a structure consisting of three main pillars: the core digital economy, the platform-based digital economy, and the digital transformation of traditional industries - this model is reshaping how value is created, how resources are distributed, and how social life is organized.

For the 2026 - 2030 period, Hue has set a target of achieving an average annual GRDP growth rate of 10% or higher. To reach this goal, the city must define and plan key drivers capable of enabling rapid and sustainable development.

For Hue, the Year of the Horse not only opens a new cycle of time, but also marks the first year of implementing the Resolution of the 17th City Party Congress, a starting point for a five-year journey carrying a great aspiration: Hue accelerates rapidly yet sustainably, with a profound sense of identity.

On 7 January, on behalf of the Politburo, General Secretary To Lam signed and promulgated Resolution No. 80-NQ/TW on the development of Vietnamese culture. The Resolution was issued in the context of the country entering a new stage of development with increasingly high requirements for rapid and sustainable development, with a close linkage between the economy, politics, society, culture and the people.

Hue City’s budget revenue is entering a phase of strong momentum, with a revenue structure becoming increasingly diversified and sustainable. Alongside traditional sources such as textiles and garments, beer production and tourism, the rapid growth of industrial sectors is opening up significant new drivers for local budget growth.

On the morning of January 7th, Prime Minister Pham Minh Chinh chaired an online meeting to urge the rapid implementation of the “Quang Trung Campaign” to rebuild and repair houses for households whose homes were collapsed, destroyed, swept away, or severely damaged by recent storms and floods. The meeting was attended by Deputy Prime Minister Tran Hong Ha, along with leaders of ministries, sectors, and localities.

The year 2026 opens the 2026–2030 period, marked by increasingly fierce competition to attract resources, talent, and visitors, while Hue cannot pursue rapid urbanization or heavy industry. Hue’s path must be its own: taking heritage, culture, landscape, and ways of life as deep, distinctive, and sustainable advantages; taking creativity and experience as driving forces; and placing the people of Hue at the center of all development policies.

In the gentle golden sunlight of early spring, millions of tiny, pure white daisies bloom, astonishing visitors with their pure beauty.