Together with the Huong River - Ngu Mountain, the conical hat and the purple ao dai of Hue Women are also a symbolic cultural combo that is deeply connected with the locals in the Ancient Capital. And the poet Bui Giang once “fell in love”: The poetic conical hat / Taking you to Hue City / Sunshine pierces the rim / Revealing the soul of homeland in poetry… (Taking you to the city).

Without noise and haste, the journey invites travelers to lose themselves in the timeless, contemplative, and poetic beauty of Hue along the Huong River. In recent years, this experience has been reimaged with touches of elegance: afternoon tea at sunset, dinner under the stars, and the lingering notes of traditional Hue Singings.

“Hue is ancient, yet always new and surprising. Anyone who has ever spent an entire misty morning or a cool sunset walking along the two banks of the Huong River will feel the magical vitality of Hue today... Hue is developing day by day, gradually worthy a city of heritage, a future center of specialized culture, education, tourism and healthcare of the country and the region” - These are the deep feelings of a distant friend about a Hue that is "forever beautiful and poetic".

The flowing ao dai inspired by the Huong River - the poetic and renowned river of Hue, and perhaps the most beautiful in Vietnam - have been elegantly showcased by models to the backdrop of music, sometimes serene, sometimes lively, taking the audience through a range of emotions.