Business intertwined with the promotion of Hue's traditional culture is a path that more and more young people are pursuing, asserting the creativity, identity, and spirit of self-reliance. Rather than chasing mass-market trends, “recalling the past to understand the future” has become the business philosophy for a segment of the younger generation, bringing cultural heritage into contemporary life naturally.

On February 27, a delegation from Mahachulalongkorn University (MCU, Ayutthaya, Thailand), led by Venerable Phramaha Pomchai Sirivaro (Assoc. Prof. Ph.D.) - Vice Rector, Head of the Philosophy Department, visited and worked with the Vietnam Buddhist Academy (VBU) in Hue.

In Hue's traditional gardens, jackfruit trees are often present as an obvious thing. Not simply a fruit tree, jackfruit is present in Hue's cultural life from cuisine, folk literature, fine arts, architecture to philosophy and religion.

Through the articles, Prof. Dr. Thai Kim Lan’s critical thinking about philosophy, Buddhism, popular culture, and especially the Hue lifestyle are clearly shown. Also, readers can follow the author's emotional flow to be immersed in familiar yet strange spaces, meetwith historical witnesses, and feel the subtle characteristics of the various lands.