In 2023, the five localities have promoted tourism linkage and achieved many positive results, especially in product development and tourism promotion. The affiliated group has jointly done promotions at international tourism fairs and organized introduction programs in other countries.

On the afternoon of January 12th, at Duyet Thi Duong (Royal Theater), Hue Monuments Conservation Center (HMCC) organized a Report on feasible research on the investment in the project of restoring, renovating, and embellishing Can Chanh Palace. Attending were experts, cultural and historical researchers and leaders of relevant departments and branches.

On January 10, the Provincial Department of Tourism coordinated with Vietjet Air, KX Group (South Korea), SMC Hue Co., Ltd. (South Korea), Hue Monuments Conservation Center, Vietravel Hue One Member Limited Company and related units to organize direct flights connecting Thua Thien Hue and Incheon (South Korea).

On the afternoon of January 8, the Provincial Business Association and TTC Group coordinated with Hue CEO Club and the Provincial Travel Association organized a seminar on business management and operation. The program attracted the participation of nearly 200 delegates from the businesses within the province.

On January 4th, the Department of Tourism organized a conference to kick off the tourism sector's activities for the year 2024.

The boat racing festival took place on the morning of December 31 on the Như Y River (at the community tourism site of Thanh Toan Tiled-roof Bridge). This is one of the highlights of the New Year 2024 celebrations and in response to the Four Seasons Festival organized by Thuy Thanh commune (Huong Thuy town).

The “Tet Hue” Festival organized by Hue city is set to kick off a series of activities to welcome the new year 2024, with the highlight being the “Tet Hue” program organized annually on the occasion of celebrating the nation's traditional Tet.

The Provincial Union of Literature and Arts Associations organized a program to award and honor writers and artists on the morning of December 27th 2023 to honor writers and artists who have won international, domestic, regional, annual awards of the Union of Arts and Literature Associations, or other prestigious national awards.

On the evening of December 26, Thua Thien Hue Music Association organized a music program titled "Scent of Time."

On the morning of December 26, the Provincial Folk Arts Association organized a scientific seminar themed "Folk culture of Thua Thien Hue - Values, challenges and orientations for preservation and promotion".