Ao Dai, no matter how beautiful and culturally significant it is, must also incorporate fashion elements and be adapted to fit the modern era in order to remain relevant. How can we attract the attention of the young generation to the traditional Ao Dai, so they will wear it proudly and honor its beauty and cultural heritage? This is not a task that can be achieved overnight.

Innovative start-up activities in Thua Thien Hue have obtained many achievements and have been honored. However, in order for them to continue to spread, in addition to internal resources from enterprises, startups also need mechanisms and policies to effectively activate innovative start-up activities in each business.