On the evening of August 6, Hue Fellow Countrymen Association in Ho Chi Minh City officially launched the Hue Hometown Football Club (Hue Hometown FC) and held a send-off ceremony for the team ahead of the 2026 National Hometown Associations Football Tournament.

For many years, discussions about the cultural industries have tended to focus on products, events, or specific sectors. However, as the global creative economy continues to evolve, one concept has become increasingly emphasized: branding.

The 2026 National Health Exercise Championship and National Health Exercise Festival officially opened on the morning of July 31 at Canh Buom Sports Arena (100 Pham Van Dong Street). The event is part of Hue Sports Festival 2026 and marks the first time Hue has hosted the national competition.

“Hue City is committed to standing alongside businesses by fostering a transparent, convenient, and stable investment environment, while promptly addressing challenges and obstacles so that investors can confidently establish a long-term presence in the city”. That was the message delivered by Mr. Nguyen Dinh Trung, Member of the Party Central Committee, Secretary of Hue City Party Committee, and Head of the city's National Assembly Delegation, at an investment promotion discussion between Hue City and Chinese enterprises held on the afternoon of July 29th.

On the afternoon of July 29th, Mr. Nguyen Dinh Trung, Member of the Party Central Committee, Secretary of Hue City Party Committee, and Head of the City's National Assembly Delegation, received and held talks with a delegation led by Mr. He Wei, Ambassador Extraordinary and Plenipotentiary of the People's Republic of China to Vietnam, during the Ambassador's official visit to Hue City.

According to the announcement released by coach Nguyen Van Phap on the afternoon of July 28, the Hue Taekwondo team had wrapped up its campaign at the 2026 National Youth Taekwondo Championships with encouraging achievements.

On the afternoon of July 28, a working delegation from the Ministry of Culture, Sports and Tourism, led by Deputy Minister Ta Quang Dong, held a working session with Hue City People’s Committee on coordinating the implementation of the Project to build and promote the national brand ‘Vietnam Photography City’.

Marking the 79th anniversary of War Invalids and Martyrs Day (July 27, 1947 - July 27, 2026), on the morning of July 27, the Party Committee, People’s Council, People’s Committee, and the Vietnam Fatherland Front Committee of the city held an incense-and-flower offering ceremony at Hue City Martyrs’ Cemetery to honor and pay tribute to heroic martyrs, who sacrificed their lives for the cause of national liberation and the defense of the Fatherland.

On the late afternoon of July 24, the Department of Tourism, in coordination with relevant units, organized the National Bun bo Hue Festival. This is one of the highlight activities of the Hue - Culinary Capital 2026 program, aimed at honoring traditional values and spreading the Bun bo Hue brand to a wide audience of residents and visitors.

Over 3 weeks since the campaign was launched, up to now, nearly 580,000 residents across Hue have received regular health check-ups, accounting for 45.4% of the city’s population. The encouraging result marks significant progress in the implementation of the nationwide health screening program, helping detect diseases at an early stage, improve the quality of healthcare services, and gradually build a synchronized electronic health records system.

At Hai Ba Trung Pedestrian Street, the program “Echoes of the Homeland” attracted thousands of spectators. The program brought together participants of all ages, evoking deep emotions.

In line with the National Tourism Year, Thuan Hoa district has been carrying out various solutions to attract tourists to visit and stay in the locality.

From the beginning of 2025, hotels in Hue have been ready with plans to welcome and serve visitors attending the events of the National Tourism Year.

A large crowd of locals and tourists enthusiastically cheered on the teams, creating a joyful and vibrant atmosphere.

If you haven't been here, you should visit Thanh Duyen Pagoda to enjoy the beauty of this fairyland.