In addition to other potential markets, the tourism sector of the ancient capital is intensifying efforts in promotion, branding, and positioning Hue in European countries. Through a variety of unique programs and activities, Hue’s tourism industry hopes to see strong growth in visitor numbers from this key market in the near future.

The recently reached trade agreement between Vietnam and the United States is being hailed by analysts as a significant milestone that helps eliminate one of the most pressing uncertainties for businesses and investors in recent times.

In mid-June, the Faculty of Engineering and Technology - Hue University (HUET) held a graduation ceremony for its first 66 new engineers, marking a significant milestone in training and supplying high-quality human resources in the fields of engineering and technology for the Central - Central Highlands region and the entire country.

On June 29, a cultural exchange activity between Hue City and the cultural tourism delegation of Nanning (Nam Ninh) City (China) took place at Duyen Thi Duong Theater. This event marked the beginning of China - ASEAN cultural exchange program 2025 in Vietnam.

On June 27, KIM LONG MOTOR HUE Joint Stock Company and CHO THAVEE Group (Thailand) officially signed an agreement on large-scale bus sales and cooperation, marking a significant milestone in the journey of bringing Vietnamese automobiles to the regional market.

The “Ao Dai and Music” art show, held on the stage along the banks of the Perfume River on the evening of June 20th, marked the closing of the 2025 Hue Community Ao Dai Week. The event unfolded in a space rich in identity, emotion, and deep affection for Ao dai Vietnam.

More than just creating a space to promote and support craft villages on-site and bring Hue’s specialties farther afield, the young founders of Dac san Kinh Do – Songcentre Hue (Imperial Specialties – Hue Living Center) brand also embed a story in each product and apply technology to production, with the aspiration to fulfill the mission of inheriting and renewing traditional crafts so that Hue’s craft village brands can take off and expand their markets.

On the afternoon of June 6, the Board of Directors of Hue Central Hospital held a discharge ceremony to celebrate the success of a liver transplant case. This was the hospital’s second pediatric liver transplant and the third cross-country liver transplant performed by the hospital, marking another milestone in humanitarian medical achievements and extending the hope of life for children suffering from severe liver diseases.

Besides the international tourist market, the domestic tourist market is considered a solid foundation for a bright “picture” of Vietnamese tourism in general, and Hue City in particular. Capturing the trends and preferences of visitors presents an opportunity to leverage the domestic market.

On the afternoon of May 30th, the Department of Tourism held a seminar on promoting Hue tourism in the South Korean market and signed a memorandum of understanding for cooperation with the Korea Association of Travel Agents (KATA).