The people of Hue, no one knows exactly since when, but on the full moon (15th day) and the first day of each lunar month, many eateries close, and quite a few meat and fish stalls at the market also stop selling. Many places that normally serve meat-based dishes switch to vegetarian food instead.

No longer operating on a small, fragmented scale, many cooperatives (Co-op) in suburban areas of Hue City are transforming their mindset, expanding their operations, improving product quality, and gradually establishing a stronger presence in the market.

As part of the 1st Festival of Culture, Sports, and Tourism of Ethnic Groups in Mountainous Areas, on the morning of May 30, the Highland Culinary Festival and Traditional Cooking Contest officially launched at A Luoi 2 Commune Market.

On the morning of May 27th, the University of Finance - Marketing (UFM) held a ceremony to announce the decision to establish the University of Finance - Marketing’s Branch in Hue City.

On the morning of May 27, the University of Economics, Hue University held a press conference to announce 4 new academic programs for the 2026 admissions cycle, including Digital Marketing, International Business, Master's in Accounting, and PhD in Economic Management.

The launch of direct flights from Belarus to Vietnamese localities, especially Da Nang, is opening opportunities to attract Belarusian tourists to Hue along the Central Heritage Road.

On the afternoon of May 15th, the People’s Committee of Phong Dien Ward organized the inauguration ceremony for a centralized organic waste treatment model using Que Lam microbial products at Pho Trach Market.

More than half a century since the homeland’s liberation (March 26, 1975 – March 26, 2026), Hue’s urban landscape has undergone significant transformation, marked by newly widened roads, bridges spanning rivers and lagoons, modern urban zones, and an increasingly synchronized technical infrastructure system.

On the occasion of April 30 - May 1 holidays marking Reunification Day and International Workers’ Day, young people in Hue and tourists are drawn to vibrant check-in spots decked out with the colors of the red flag with yellow star, vintage coffee shops, and heritage-rich spaces steeped in local identity. Beyond an opportunity for “checking-in”, these destinations offer a chance for the young to find balance, recharge, and enjoy the holiday in a way that is both reflective and vividly expressive.

On the morning of April 27th, the Department of Tourism reported that the total number of visitors to Hue during this year’s Hung Kings’ Commemoration holiday was estimated at around 310.500. This marks a sharp increase compared to the same holiday in 2025, when Hue welcomed 109.000 visitors.