Many foreign visitors to Hue are captivated not only by its scenic beauty and heritage but also by the charm of its traditional ao-dai.

With many dishes featuring distinctive local flavors, Hue leaves a lasting impression on international visitors. The city’s cuisine is an integral part of its appeal, giving travelers from around the world even more reasons to remember Hue long after their visit.

Based on a survey of the market and tour bookings for the peak season for international visitors, many travel businesses said that the number of visitors to Hue has remained relatively stable. In which, European, Southeast Asian, and Northeast Asian markets continue to dominate.

This year’s National Day vacation (September 2nd) is again bringing a surge of tourists to Hue. Alongside careful facility preparation, many accommodation businesses in the city have proactively refreshed their services, paying attention to even small details in the guest experience to give visitors a joyful, comfortable holiday.

Not overly elaborate yet remarkably refined, the harmonious and refreshing flavors of Hue's cuisine have a unique charm for many visitors when summer comes.

Compared to many other coastal localities, Hue’s sea possesses a distinctly unique beauty, gentle and captivating in its simplicity and softness. In recent years, that beauty has become even more alluring thanks to the new coastal road and the recently completed bridge spanning the Thuan An estuary. From there, visitors coming to Hue can begin their journey from the clear blue waters of Lang Co Bay, travel along breezy coastal roads through Vinh Thanh, Thuan An, and Hai Duong, before continuing toward the peaceful seaside area of Quang Dien.

In the early summer morning mist, while the weather still carries a hint of chilly breeze, many people passing by Tinh Tam Lake inside Hue Citadel feel as though they have “wandered into a serene space”, where some brew tea, some enjoy tea, others gently pick lotus blossoms, while locals and visitors take the opportunity to pose for photos with the blooming lotus flowers… Tinh Tam has long been a famous scenic spot, once listed by Emperor Thieu Tri as one of the “Twenty finest landscapes of the Imperial Land”. Contributing greatly to the fame of this landmark is the white lotus, also known as the “royal” lotus.

Many residents and visitors coming to Hue have chosen their own unique way to “escape the heat” by heading to the Tam Giang - Cau Hai Lagoon system, where the vast expanse of water and breeze helps ease the oppressive summer heat.

Rolling up their sleeves, preparing ingredients by hand, seasoning dishes and enjoying traditional specialties, many international visitors are discovering Hue’s culinary culture in the most intimate way possible.

Following the Hung Kings’ Commemoration Day, Hue continues to see a surge in visitors during the April 30 - May 1 holiday, with occupancy rates at many accommodation establishments are near full capacity. The influx has pushed the tourism sector and businesses to ramp up efforts to ensure both service quality and flexible management of operations, heading to the goals of enhancing visitor experiences and reaching industry development.