Hue City aims to establish a smart tourism information infrastructure which is compatible with smart devices, contributing to ensuring a consistent management system and the utilization of cultural and tourism information among local organizations. This is the objective of the project to build a smart cultural and tourism Hue city, sponsored by KOICA (Korea International Cooperation Agency in Vietnam).

Along with supporting the restoration of Hue heritage, experts from the German Society for the Preservation of Cultural Heritage also strive to pass on love and understanding of heritage to local people, especially the younger generation.

Within the framework of the conference "Meeting Thailand" taking place from August 3 to 4, 2023 in Dong Ha city, Quang Tri province, on August 4, Mr. Phan Quy Phuong, Vice Chairman of the Provincial People's Committee, had exchanges at the discussion session related to supply chain integration and promotion of cooperation on the East-West Economic Corridor.

Many localities in the province are actively organizing photo contests and making video clips to promote Hue’s tourism and introduce its beautiful images of Hue culture, civilized lifestyle, environmental landscapes, and friendly Hue people who warmly welcome visitors and friends from both domestic and international destinations.

Promoting the potential and unique identity of each locality to build tourism products is a right direction. However, in the context of great challenges, a movement is required for tourist destinations to survive and develop, which need to change their approaches and perspectives in term of development so as to attract visitors.

It is the Huong River, the river that "embraces Hue in its heart", which is also a priceless gift that nature has dedicated to this place. The Huong River is magnificent from the upstream, with a peaceful beauty and full of poetry as it confluences and hugs around gardens and villages such as Kim Long, Nguyet Bieu, Vy Da, Gia Hoi, Bao Vinh, and Sinh village, etc. And then, before pouring water into the sea, the downstream river area is a place to make a living, which is hard but close and dear to the locals.

With the theme "Hue in autumn", from July to September this year, the autumn festival within the framework of Hue Festival 2023 has many attractive programs and activities. In addition to the charm, serenity and antiquity of the dreamy Hue, tourists and locals will be immersed in the vibrant atmosphere of a festive season.

With the efforts of local authorities, the Government as well as international organizations, after 30 years of being honored as a world heritage site by UNESCO, the Complex of Hue Monuments has gradually recovered its original appearance and is in its phase of stability, development and value promotion.