In the days leading up to the Lunar New Year, Hue City becomes extremely bustling as flowers appear everywhere.

Collaboration plays a crucial role in promoting tourism development. In 2024, as the leader of the tourism development partnership among five localities in Central Vietnam, Thua Thien Hue province will propose and implement various solutions to enhance the effectiveness of collaboration, promote tourism, and contribute to the development of the smoke-free industry.

On the morning of January 30th, the Organizing Committee of the “Tet Hue 2024” program held a press conference to provide information about the purpose, significance, and some activities within the framework of the Tet Hue 2024 program. The conference was attended by city leaders, departments, and journalists from central and local press agencies.

In 2023, the five localities have promoted tourism linkage and achieved many positive results, especially in product development and tourism promotion. The affiliated group has jointly done promotions at international tourism fairs and organized introduction programs in other countries.

On the afternoon of January 12th, at Duyet Thi Duong (Royal Theater), Hue Monuments Conservation Center (HMCC) organized a Report on feasible research on the investment in the project of restoring, renovating, and embellishing Can Chanh Palace. Attending were experts, cultural and historical researchers and leaders of relevant departments and branches.

On January 11, leaders of Hue University and other related universities, departments, and faculties had a meeting with Mingsin University of Science and Technology, Taiwan (Mingsin University).

On the morning of January 6, at the National Hero Memorial of Quang Trung - Nguyen Hue (An Tay Ward, Hue City), Hue City People's Committee held an incense offering ceremony to commemorate the 235th anniversary of Nguyen Hue’s Coronation and dispatching army to defeat the Qing army. The ceremony was attended by representative leaders of the city, departments, branches, unions and people in the area.

In 2023, tourism activities in the area of Hue City have recovered and shown good growth. The number of tourists visiting Hue has increased significantly, especially international tourists, leading to a substantial rise in the overall retail sales of goods and services. This contributed to Hue City achieving and surpassing all 12 economic and social targets for the year.

On the afternoon of November 21st, Mr. Nguyen Van Phuong, Deputy Secretary of the Provincial Party Committee and Chairman of the Provincial People's Committee, had a meeting with Mr. Olivier Brochet, Ambassador of the French Republic to Vietnam, on the occasion of a working visit of the delegation to Thua Thien Hue province.

According to recent statistics on the tourism industry, the top 10 tourist markets to Hue were Taiwan, Malaysia, Spain, Australia, America, Thailand, England, Germany, France, and Korea.