From May to early September each year is considered the low season for international tourists. However, Vietnam's tourism industry in general and Thua Thien Hue in particular are implementing various strategies to attract foreign tourists, especially from target markets.

The international tourist market brings huge revenue to the smokeless industry of the province. If a good impression can be left on tourists, they are more willing to become tourism ambassadors who contribute to promoting the culture, landscape, and people of the land of the Perfume River and Ngu Binh mountain.

Hue tourism enjoys positive results in the first 6 months of the year, including increased visitor numbers, a substantial rise in revenue, and potentials of expanding into international tourist markets. Many hotels and resorts in the Ancient Capital have also received high rankings in evaluations conducted by international tourism organizations.

The direct flight connecting Hue with Incheon (South Korea) will take off on July 31. Hue's tourism sector and many travel businesses are pooling efforts to seek opportunities to develop tourism and open the market for Korean tourists in particular and international tourists in general.