On the afternoon of July 27th, Vice Chairman of Hue City People's Committee Tran Huu Thuy Giang chaired a meeting with Hue Tourism Association, travel agencies, and hotels across the city to discuss coordinated initiatives aimed at promoting tourism development in the coming time.

A business-friendly investment climate, coupled with the city government's strong commitment to supporting enterprises, is becoming a key driver in attracting investors to choose Hue as a long-term investment destination.

Marking the 79th anniversary of War Invalids and Martyrs Day (July 27, 1947 - July 27, 2026), on the morning of July 27, the Party Committee, People’s Council, People’s Committee, and the Vietnam Fatherland Front Committee of the city held an incense-and-flower offering ceremony at Hue City Martyrs’ Cemetery to honor and pay tribute to heroic martyrs, who sacrificed their lives for the cause of national liberation and the defense of the Fatherland.

On a Sunday morning at the foot of Hon Vuon Mountain, groups of runners busily laced up their trail shoes, adjusted their trekking poles and hydration vests before setting off along steep, rocky paths still glistening with morning dew. Instead of pounding the familiar flat streets, they head into the mountains and forests to challenge themselves. Trail running is rapidly gaining popularity in Hue, attracting a growing number of enthusiasts, from young adults to runners well into their 60s.

On the morning of July 26, the Youth Union of Hue Newspaper and Radio-Television, in collaboration with partner organizations, organized a tribute journey to mark the 79th anniversary of War Invalids and Martyrs’ Day (July 27, 1947 - July 27, 2026), featuring a series of meaningful activities.

On the evening of July 25th, at Thuong Bac Park, the Department of Tourism, in collaboration with partner organizations, staged the "Bun bo Hue - The Legend of Van Cu and Huong Ngu Symphony" performance, a signature event of Hue - Culinary Capital 2026 program. The event was attended by Mr. Tran Huu Thuy Giang, Member of the City Party Committee and Vice Chairman of Hue City People's Committee.

The 12th International Day of Yoga and the 2nd Hue City Open Yoga Championship 2026 officially opened on July 26th as part of the 4th Hue Sports Festival 2026. The events were jointly organized by Linh Kha Yoga Club and the Embassy of India in Hanoi.

On the late afternoon of July 24, the Department of Tourism, in coordination with relevant units, organized the National Bun bo Hue Festival. This is one of the highlight activities of the Hue - Culinary Capital 2026 program, aimed at honoring traditional values and spreading the Bun bo Hue brand to a wide audience of residents and visitors.

Beyond a celebration of Hue Beef Noodle, the iconic dish of the Ancient Capital, the Hue - Culinary Capital 2026 program has become a vibrant showcase of culinary excellence from across Vietnam. From Hue’s traditional flavors to regional specialties from every corner of the country, each food stall and every dish tells a story of Vietnam’s rich cultural identity, taking visitors on a journey that awakens all their senses.

On the morning of July 24, the Department of Tourism coordinated with Hue Monuments Conservation Center to present gifts to Ms. Ha Phuong and her son in recognition of their 790-km walk from Hanoi to Hue as a gesture of encouragement.