In the journey to brand itself as “Hue - a heritage city, a green, attractive, and high - end destination” on the global tourism map, Hue is boosting its promotional efforts, particularly by spreading the beauty of its landscapes, culture, and people through international media channels.

This is the theme of an exhibition organized by Hue Fine Arts Museum, which just opened on the morning of June 6 at 15 Le Loi Street, Thuan Hoa District.

That was the theme of the exhibition held on the morning of August 30 by the Department of Culture and Sports at the Ho Chi Minh Museum in Thua Thien Hue (No.7 Le Loi St., Hue City).

After more than four years of implementation, the project “Hue – The Capital of Ao Dai Vietnam” has more or less received the attention and positive response of the public through many activities and events. Besides, there have been policies that create favourable conditions for businesses operating in the tailoring industry, as well as encourage people to wear ao dai on important occasions and events, which has popularised the image of ao dai.

Inherently being called a regal flower associated with the image of the Nguyen Dynasty in Hue, the annual blooming season of Firmiana simplex (also known as Chinese parasol) flowers is in late March and April, creating picturesque images in the space of Hue Imperial Citadel.

That is the goal of the launching ceremony of the Plastic Reduction Action Partnership Group in Hue City, and a side event themed "Modern users - No hesitance to reduce plastics", which were held by the project "Hue – A plastic smart city in Central Vietnam", the World Wide Fund for Nature (WWF) - Vietnam in collaboration with Hue Innovation Hub on December 18.