In the journey to brand itself as “Hue - a heritage city, a green, attractive, and high - end destination” on the global tourism map, Hue is boosting its promotional efforts, particularly by spreading the beauty of its landscapes, culture, and people through international media channels.

Alongside public museum institutions, the system of private museums in Hue is considered a highlight in promoting cultural and heritage values and has become an attractive destination on the tourism map. However, the establishment of tours still depends on each museum’s own approach.

With dozens of specially designed programs fixed to each age group, combining experiencing hands-on activities, historical storytelling, and royal court games, the heritage education initiative at Hue Museum of Royal Antiquities has become a popular experiential learning destination for thousands of students.

The rich cultural heritage of Hue which closely ties to tradition, religion, and spiritual beliefs serves as an important foundation for the development of spiritual cultural tourism products, adding diversity to the destination and uniqueness to the visitor experience.

Renowned as an ancient heritage city, Hue has emerged as a popular destination for both domestic and international filmmakers. Every architectural structure, scenic spot, or landmark in Hue can serve as a backdrop for different genres of films, ranging from feature to short ones. This has more or less contributed to establishing a brand, significantly boosting local tourism.

Recognized as a leading unit in Vietnam and a model for the preservation and restoration of historical relics, on the occasion of Vietnam Cultural Heritage Day November 23, Hoang Viet Trung, Director of Hue Monuments Conservation Center, shared fascinating insights with Thua Thien Hue Weekly about the journey to restore and enhance heritage values, contributing to making the Complex of Hue Monuments an attractive destination.

Vietnam has continued to be named as “Asia’s Leading Destination”, “Asia’s Leading Heritage Destination in 2024”, and “Asia’s Leading Natural Destination in 2024”, together with many other prestigious awards.

Among the many choices of destinations during this year’s National Day holiday, many tourists still prefer hot spots in the Ancient Capital to explore the cultural heritage and other types of tourism, as well as experience the ancient features of Hue with a peaceful pace of life.

With advantages in scenery, cultural heritage, and the ancient, tranquil beauty of temples, palaces, relics, and architecture, Hue is becoming a destination of choice for filmmakers. This also presents an opportunity for cinema to expand Hue's tourism reach.

On April 22nd, Thua Thien Hue History Museum announced that as part of the activities for National Tourism Year 2024 and the 70th Anniversary of Dien Bien Phu Victory (May 7, 1954 - May 7, 2024) in Dien Bien, the museum has brought the exhibition “Hue - Cultural heritage, Potential destination” to the public.