On the evening of May 1st, the People’s Committee of Hue City announced that, on the same day, the city’s heritage site system recorded the highest-ever number of visitors and ticket revenue in a single day. This result further affirms the strong appeal of Hue as a destination in general, and particularly during the April 30th - May 1st holiday.

On the occasion of the 51st anniversary of the liberation of Hue (March 26th, 2026), along with Hue Railway Station being officially recognized as a “Tourist Destination” and the “Connecting Heritage Journey” train launching a new look connecting layers of memory and culture, the Hoa Xa coffee shop and claypot rice restaurant was officially introduced to take part and accompany this development.

On the occasion of April 30 - May 1 holidays marking Reunification Day and International Workers’ Day, young people in Hue and tourists are drawn to vibrant check-in spots decked out with the colors of the red flag with yellow star, vintage coffee shops, and heritage-rich spaces steeped in local identity. Beyond an opportunity for “checking-in”, these destinations offer a chance for the young to find balance, recharge, and enjoy the holiday in a way that is both reflective and vividly expressive.

On the morning of March 26, Vietnam Railways (VNR), in coordination with the City People’s Committee, unveiled the new design of the “Connecting Central Heritage Journey” train and announced Hue Railway Station’s recognition as a tourist destination.

Not only serving as a “red address” for patriotic education, the system of heritage sites related to President Ho Chi Minh in Hue is also an attractive cultural and historical tourism destination that draws visitors.

When the theme for World Tourism Day (September 27, 2025) was chosen as “Tourism and sustainable transformation”, many people immediately thought of Hue’s approach to tourism. In its development orientation, Hue tourism consistently focuses on promoting sustainable transformation, especially transitioning to green, sustainable tourism, adapting to climate change.

In the journey to brand itself as “Hue - a heritage city, a green, attractive, and high - end destination” on the global tourism map, Hue is boosting its promotional efforts, particularly by spreading the beauty of its landscapes, culture, and people through international media channels.

Alongside public museum institutions, the system of private museums in Hue is considered a highlight in promoting cultural and heritage values and has become an attractive destination on the tourism map. However, the establishment of tours still depends on each museum’s own approach.

With dozens of specially designed programs fixed to each age group, combining experiencing hands-on activities, historical storytelling, and royal court games, the heritage education initiative at Hue Museum of Royal Antiquities has become a popular experiential learning destination for thousands of students.

The rich cultural heritage of Hue which closely ties to tradition, religion, and spiritual beliefs serves as an important foundation for the development of spiritual cultural tourism products, adding diversity to the destination and uniqueness to the visitor experience.