In addition to other potential markets, the tourism sector of the ancient capital is intensifying efforts in promotion, branding, and positioning Hue in European countries. Through a variety of unique programs and activities, Hue’s tourism industry hopes to see strong growth in visitor numbers from this key market in the near future.

In the heart of Hue City, there are still special homes that quietly impart motivation in young lives, helping them take steady steps into the future.

With the theme “Shaping the Future," Open Day Festival 2025, organized by Hue College, attracted more than 2,300 students from secondary schools across Hue City, along with participation from various organizations and businesses.

The majestic and magnificent Thai Hoa Palace (in the Imperial City) has been given a “new coat,” leaving those who witness it are not only overwhelmed but also in awe of the craftsmanship of the artisans who have dedicated themselves to the restoration work over the past three years.

On the afternoon of January 14, the Startup and Innovation Center - Hue University, in collaboration with the Department of Science and Technology and the Vietnam - Japan Association of Entrepreneurship (E-Future), organized the final round of the “Vietnam Startup Contest 2024” (VSC2024).

The husband-and-wife duo of Distinguished Artisans Ta Dur Tu and Areel Doi, residents of A Luoi District, have dedicated their lives to preserving and promoting the unique cultural values of ethnic minority communities. Over 40 years of tireless collection, research, and teaching have made them guiding lights in safeguarding traditional cultural identities for future generations.

The “YES! Camp x Hue 2024” program, organized by Hue University Center for Innovation and Entrepreneurship in collaboration with CreBiz Factory (South Korea), is not merely a startup competition. It also fosters creative ideas, promoting the spirit of innovative entrepreneurship toward the goal of NetZero - a green and sustainable future for Vietnam.

On December 27th, Ministry of Natural Resources and Environment, in collaboration with “For Green Future” Foundation (Vingroup), held the 2024 Vietnam ASEAN Eco-schools awards ceremony in Hanoi.

“I am always worried that time passes by too quickly while I am too slow to do many things for my children and grandchildren in the future”, elder Hanh expressed his concern upon gazing at Truong Son (Annamite) mountain range in the distance. For generations, Pa Co people of his kind have taken refuge at the foot of this mountain range. Seeing the traditional culture of their ancestors gradually fading away over the years makes his heart ache, so he must do everything he can to preserve and conserve the beauty of his people.

This is the goal set by Hue University. Achieving this will not only enhance the role and position of the Institute of Biotechnology in particular and Hue University in general but also the status of the centrally governed city in the coming time. To better understand the direction, implementation solutions, and future role of the center, Thua Thien Hue Weekly had a meeting with Assoc. Prof. Dr. Truong Thi Hong Hai, Director of the Institute of Biotechnology, Hue University.