The poster of Hue International Arts Festival Week 2024 features Hue purple color for its background combined with iconic images such as Ngo Mon Gate, Thai Hoa Palace, the parasol tree, dragons, the sun and the moon… showcasing the richness and uniqueness of Hue's culture.

“I study garden houses as a connection between Vietnamese art and culture and a deep connection with the land and spirit of Hue. Hidden cultural features still thrive in the values and identity of Hue today,” said Professor and Landscape Architect Kimberlee Stryker (University of California, Berkeley) in her “Listening to the Gardens of Hue, Vietnam” 25 years ago.

With its potential and strength in tourism and distinctive cultural features, Thua Thien Hue has just been recommended by Travel+Leisure Travel Magazine (The US) as one of the must-visit destinations in Asia that travelers should not miss in their journeys in 2024.

Owning a diversified culinary background with various unique features, Thua Thien Hue has a potential to explore and develop culinary tourism. To reach effectiveness, instead of simple activities of visiting and enjoying food, the province has to pay much more attention to local-original culinary experiences.