In the journey to brand itself as “Hue - a heritage city, a green, attractive, and high - end destination” on the global tourism map, Hue is boosting its promotional efforts, particularly by spreading the beauty of its landscapes, culture, and people through international media channels.

Alongside preservation of palaces and temples, the heritage conservation efforts in the Ancient Capital also include the care, restoration, and propagation of trees, protecting ancient and precious species within relic sites, helping maintain the harmonious beauty of architecture and nature - a hallmark of Hue’s heritage space.

Bui Hoang Dai Duong, a student at Quoc Hoc - Hue High School for the Gifted, recently brought pride to his hometown by winning a Silver Medal at the 2025 International Biology Olympiad (IBO). Behind the glory lies a tireless journey of perseverance and overcoming challenges to reach a big dream.

Aiming to create a clean, friendly tourism environment for the health of the community, efforts to prevent and control the harmful effects of tobacco at accommodation facilities, hotels, and resorts in Hue City have recently been strengthened and effectively implemented. Many hotels not only strictly comply with legal regulations but have also creatively developed smoke-free models in alignment with green and sustainable tourism development.

On the afternoon of July 21, Hue Central Hospital held a special discharge ceremony for four pediatric patients who had successfully undergone bone marrow transplants. Among them, three children with Thalassemia received allogeneic transplants, and one underwent the hospital’s 50th autologous transplant. This event not only marks a major advancement in medical expertise but also serves as vivid evidence of the tireless efforts of doctors and medical staff to provide better survival chances and quality of life for children with serious illnesses.

Alongside efforts to expose the foundations of the South and North towers and the southern and northern perimeter walls, the second phase of the archaeological excavation at the Lieu Coc Twin Towers has yielded over 9.300 samples and artifact fragments. These consist mainly of architectural materials, decorative elements, stele fragments, ceramics, stoneware, terracotta objects, and bronze fragments.

In addition to other potential markets, the tourism sector of the ancient capital is intensifying efforts in promotion, branding, and positioning Hue in European countries. Through a variety of unique programs and activities, Hue’s tourism industry hopes to see strong growth in visitor numbers from this key market in the near future.

The companionship of UNESCO and the international community has not only helped Hue’s heritage overcome difficult times but also gradually brought the preservation efforts of Hue’s heritage to reach international standards.

Overcoming fierce competition, many healthcare professionals from Hue City have earned scholarships for being trained abroad. After a journey of dedication and effort, they not only bring back advanced knowledge to innovate and improve the quality of medical examination and treatment, but also spread a spirit of continuous learning and self-improvement.

Hue traditional music is a unique cultural heritage. In the face of rapid technological development and shifting public tastes, efforts to preserve and promote the value of this heritage are facing numerous challenges. In this context, Blockchain has emerged as a pioneering solution, helping to preserve and promote Hue traditional music sustainably and creatively.