Hue is undergoing a powerful transformation as it has become a centrally governed city, not only leveraging its natural advantages and distinctive cultural heritage but also proactively seeking new growth drivers. The development of a green logistics center and the establishment of a Free Trade Zone (FTZ) are viewed as strategic breakthroughs for the Ancient Capital.

With the finalization of the North-South high-speed railway, Hue’s transportation network will encompass five principal modes: road, rail, inland waterways, aviation, and maritime transport, paving the way for the city’s breakthrough development.

Amid the complex developments of the Nipah virus outbreak, on the morning of February 24th, when the international cruise ship Adora Mediterranea docked at Chan May Port, the international health quarantine force under Hue Center for Disease Control (CDC Hue) implemented monitoring and inspection procedures to ensure epidemic prevention and control.

On the morning of February 23, the Standing Committee of the City Party Committee held a conference to evaluate the situation before, during, and after the Lunar New Year of the Horse 2026; and to review adjustments of Hue City’s Master Plan for the 2021 - 2030 period, with a vision to 2050, to meet the development requirements in the new phase.

Ask the people of Hue what flower they love most, and most will likely answer: the apricot blossom. To put it more formally, “hoang mai” - yellow apricot, without a doubt. Don’t believe it? Come to Hue and see for yourself! There’s a whole movement called “Yellow apricot blossom in front of the entrance”; a completed research project on “Conservation and development of Hue’s yellow apricot variety (Hue’s Hoang mai)”; a scientific conference on developing Hue’s Hoang mai into a key local product, aimed at successfully realizing the project to build Thua Thien Hue province (now Hue City) into Vietnam’s yellow apricot homeland. My friend, journalist Minh Tu, even published a book called “In front of the house stands a yellow apricot tree”, which sold out instantly, was reprinted, and translated into foreign languages to great acclaim.

On February 13th, Mr. Nguyen Khac Toan, Member of the Party Central Committee, Deputy Secretary of the Hue City Party Committee, and Chairman of the Hue City People’s Committee, conducted a field survey and inspection of inland waterway tourism routes to assess their current status, development potential, and prospects for investment in tourism products and services.

The adjustment of Hue City’s Master Plan for the 2021–2030 period, with a vision to 2050, is one of the most important and urgent political tasks, aimed at redefining a new development space for Hue.

“Thuan Hoa is a local publishing house, but not merely a local one, as Hue is a long-established historical and cultural center of the country and is also the one being internationally recognized. Therefore, from the very beginning, the publishing house has strived to produce works worthy of the historic land of Thuan Hoa,” Dr. Nguyen Duy To, Director of Thuan Hoa Publishing House, quoted the late journalist Hoang Tung, former Secretary of the Party Central Committee, when addressing the functions and development orientation of Thuan Hoa Publishing House at a friendly gathering marking its 45th anniversary (1981-2026), held on the morning of February 10.

Hue City People's Committee recently issued Plan No. 66/KH-UBND on February 3, 2026, regarding the implementation of the project “Developing tourism and tourism services for Hue City in 2026”. Notably, the city aims to welcome a total of approximately 7 - 7.5 million visitors in 2026, including 2.3 - 2.5 million international visitors, an increase of nearly 20% compared to 2025.

Alongside business support policies from the Central Government, Hue City has also introduced tailored, distinctive support mechanisms to spur business development, aiming to have around 12,000 businesses operating stably by 2030.