Promoting the potential and unique identity of each locality to build tourism products is a right direction. However, in the context of great challenges, a movement is required for tourist destinations to survive and develop, which need to change their approaches and perspectives in term of development so as to attract visitors.

In response to the changing tourist demands, travel companies and community destinations in Hue have created a variety of experiences for tourists, as well as concentrating on ensuring safety at tourist destinations of streams, waterfalls, seas and lagoons.

There have been five non-public museums provincewide since the first private museum was founded in April 2013, contributing to Hue City a number of attractive cultural destinations.

With the aim to promote the destinations, contributing to the development of tourism, A Luoi District People's Committee organizes a contest named "A Luoi beautiful scenery" 2023.

Coming to Ngu My Thanh, visitors can engage in many activities with the local people, experience water activities, including seeking clams with feet, trawling, harvesting, knitting nets, and fishing.

Promotional videos focus on introducing Thua Thien Hue tourism with diverse perspectives, especially the massive heritage system, the destination of 5 world heritage sites, along with the images of green, peaceful destinations, festivals, and special cuisine.

After years of being affected by the COVID-19 pandemic, young people now can travel freely to many places to celebrate the New Year with loved ones, and Hue is one of the destinations chosen by many young people from everywhere.

This website contends that Hue is an outstanding cultural destination with unique features of the old Tet still being preserved, arousing the tourists' curiosity to exploit and learn about this city.

The CNBC has cited a recent study by the U.K. luxury holiday company Destination2, which compiled the most popular beaches on TikTok, using their hashtags and ranking these beaches based on their number of views; in which, two Vietnam’s beaches are named in the list of top 10 most popular beaches in the world.

According to a report by the CNN on December 8, Google has just announced its annual roundup of Year in Search trends; covering various topics, including tourism.